.... you need an Advertising Standards Agency, you do, with only OTR pricing displayed.
Getting the OTD price on any vehicle is the only comparison.
I agree because unfortunately it's come to the point that the prices dealers "advertise" are almost meaningless, they're simply to lure you in. So the devious practice should be eliminated. Imagine if at check out grocery stores, home improvement stores, etc started charging consumers more than what the price tags or advertised prices were, at checkout? "Sorry but we add fees for additional profit to all items and apply them at the end."
IMO any vehicle including all dealer "fees or upcharges" should be able to be purchased for the price advertised, plus any actual
State fees such as sales tax, title, and license. That's the way it used to be.
To make it transparent the transaction could even be made to be separate, make your check for $11,400 out to "Richmond Moto Guzzi" and $692 out to "Virginia DMV".
A Pennsylvania dealer's quote for a new Civic included a $477 fee to "complete the documents" plus $398 for WV Title and plate. When I told them WV title costs $16 and the plate is $51.50 and I can do this myself so why would I pay you $398 for that? They said that's what we have to charge. Needless to say I walked out.
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Typical American fare. 