Author Topic: What is the best selling motorcycle brand in the USA?  (Read 9011 times)

Offline JJ

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What is the best selling motorcycle brand in the USA?
« on: October 09, 2011, 08:22:01 PM »
From the Internet....after I GOOGLED the question....

*************************************
Ducati

Actually United States became a very good market for the motorcycle market with large capacity engines. Thats what makes Ducati success in the first place as the best selling motorcycle in America.

We sell more motorcycles in the United States compared with our domestic market. Only 20 percent of our products are sold in the domestic motorcycle market, with the remaining sales are made outside of Italy, said Gabriele Del Torchio as President of Ducati Motor Holding during a visit to Ducati dealers in Miami Beach, United States, as reported by Motorcycle, Friday, September 23, 2011.
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Offline BrianK

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Re: What is the best selling motorcycle brand in the USA?
« Reply #1 on: October 09, 2011, 08:57:50 PM »
I doubt it.

They say they sell more Ducs in the US than in Italy.   Not a surprise.  But do they sell more Ducs in the US than Honda, Harley, et al?  Maybe.  But I doubt it.

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Re: What is the best selling motorcycle brand in the USA?
« Reply #2 on: October 09, 2011, 09:10:25 PM »
I doubt it too. There cant be that many "red arse wankers" in USA.

Offline cloudbase

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Re: What is the best selling motorcycle brand in the USA?
« Reply #3 on: October 09, 2011, 09:14:38 PM »
I see more Gold Wings than Ducatis.

Offline Arizona Wayne

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Re: What is the best selling motorcycle brand in the USA?
« Reply #4 on: October 09, 2011, 09:40:21 PM »
Who cares? If Guzzi was the most popular bike I'd be riding something else!   :P   Actually, now I am, Piaggio MP3 scooters !!!   :-X
« Last Edit: October 10, 2011, 04:14:32 PM by Arizona Wayne »

Offline cruzziguzzi

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Re: What is the best selling motorcycle brand in the USA?
« Reply #5 on: October 09, 2011, 09:56:06 PM »
Probably the circuits got crossed between something like - "Where is Ducati selling best?" and "What sells best in America?"
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Offline PeteT

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Re: What is the best selling motorcycle brand in the USA?
« Reply #6 on: October 09, 2011, 10:16:25 PM »
Ural sold a grand total of one bike in Russia last year.... compared with 600+ in North America.  Using that logic, IMWA is kicking butt! ;D

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Offline healeyblue

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Re: What is the best selling motorcycle brand in the USA?
« Reply #7 on: October 09, 2011, 10:48:57 PM »
Harley has been the biggest selling brand in the US for several years. Around 28% market share.
Honda is second with 25%
Ducati and BMW both have between 1 and 2%
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Offline guzzimike

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Re: What is the best selling motorcycle brand in the USA?
« Reply #8 on: October 09, 2011, 11:10:06 PM »
Maybe the question was about the best selling Italian Brand motorcycle

,

Offline JohninVT`

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Re: What is the best selling motorcycle brand in the USA?
« Reply #9 on: October 10, 2011, 07:06:04 AM »
Ducati isn't the best selling brand in the US.  Webbikeworld is the best source for worldwide sales numbers.  Ducati North America states that they sold sold 5250 bikes in the first half of 2011.  Scroll further down the link and you'll see that a little over 250,000 bikes were sold in the US in 2010(down from over a half million in 2009). 

I'd be willing to bet that Kawasaki sells more 250 Ninja's than Ducati sells across their entire lineup each year in the US. 

HD has been the best selling brand in the US for decades.  I can't put my hands on their annual unit numbers in the US right now but they are number 1 by a very large margin.

http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm
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Offline JJ

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Re: What is the best selling motorcycle brand in the USA?
« Reply #10 on: October 10, 2011, 07:28:40 AM »
Harley has been the biggest selling brand in the US for several years. Around 28% market share.
Honda is second with 25%
Ducati and BMW both have between 1 and 2%

This sounds the most accurate to me....  :)
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Re: What is the best selling motorcycle brand in the USA?
« Reply #11 on: October 10, 2011, 11:52:18 AM »
From the Internet....after I GOOGLED the question....

*************************************
Ducati

Actually United States became a very good market for the motorcycle market with large capacity engines. Thats what makes Ducati success in the first place as the best selling motorcycle in America.

We sell more motorcycles in the United States compared with our domestic market. Only 20 percent of our products are sold in the domestic motorcycle market, with the remaining sales are made outside of Italy, said Gabriele Del Torchio as President of Ducati Motor Holding during a visit to Ducati dealers in Miami Beach, United States, as reported by Motorcycle, Friday, September 23, 2011.


JJ,

He's simply saying Ducati sells more motorcycles in the USA than they do in Italy.

He's not saying they sell more motorcycles than anyone else does in the USA.

Harley and Honda vie for that title, and it's in the hundreds of thousands of units.
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Offline Kev m

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Re: What is the best selling motorcycle brand in the USA?
« Reply #12 on: October 10, 2011, 01:46:10 PM »
John,

You can get HD's numbers from the "investor relations" portion of their website.

I haven't checked in a while but recent years they were down from the peak of 300k+ bikes worldwide to a low near 200-250k.

Traditionally about 66% of that was domestic but that ratio may have changed. Either way they usually broke it down by domestic vs export numbers.
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Offline cruzziguzzi

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Re: What is the best selling motorcycle brand in the USA?
« Reply #13 on: October 10, 2011, 01:50:06 PM »
Looking at those wild numbers someone posted a while back about sales numbers in Italy - I wouldn't be surprised if Harley gave them a run for their money in Ducati's own back yard.
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Offline Kev m

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Re: What is the best selling motorcycle brand in the USA?
« Reply #14 on: October 10, 2011, 01:55:50 PM »
That said,  I think BMW might be #1 in Italy.
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Offline Arizona Wayne

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Re: What is the best selling motorcycle brand in the USA?
« Reply #15 on: October 10, 2011, 02:10:46 PM »
That said,  I think BMW might be #1 in Italy.




And for decades Moto Guzzi has sold more bikes in Germany than in any other country.  ???

Offline JJ

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Re: What is the best selling motorcycle brand in the USA?
« Reply #16 on: October 10, 2011, 02:19:33 PM »
You know...someone asked me this question over the weekend...and I did not know! ??? 

So again, without researching further, this would be my guess....  which someone posted....

** Harley has been the biggest selling brand in the US for several years. Around 28% market share.
** Honda is second with 25%
** Ducati and BMW both have between 1 and 2%


NOTE:  Triumph sold something like 45,000-50,000 units worldwide last year, but not sure how many in the USA (?)  Probably in the mix with Ducati / BMW, but less, yes?

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Offline Kev m

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Re: What is the best selling motorcycle brand in the USA?
« Reply #17 on: October 10, 2011, 02:24:29 PM »
JJ, that sounds about right from the last numbers I saw.

Triumph broke the 10k units/year mark in the US probably going on a decade ago (shortly after intro of the Bonnie ).

Ducati broke the 10k units/year mark in the US just a couple of years ago and seems to be climbing.

I believe the US is BMWs 2nd largest market and annual worldwide sales approaches 100k give or take.
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Offline rboe

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Re: What is the best selling motorcycle brand in the USA?
« Reply #18 on: October 10, 2011, 03:20:39 PM »
If Moto Guzzi could reach 1% level of the US market some Italian manager types would pee their pants.   :BEER:
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Offline JJ

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Re: What is the best selling motorcycle brand in the USA?
« Reply #19 on: October 10, 2011, 03:41:12 PM »
If Moto Guzzi could reach 1% level of the US market some Italian manager types would pee their pants.   :BEER:

I recall the last Guzzi numbers I saw (several years ago...) was about 5,000 units, worldwide.
(I think....??? Someone correct me if I am wrong on this one!)
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Offline JJ

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Re: What is the best selling motorcycle brand in the USA?
« Reply #20 on: October 10, 2011, 03:42:36 PM »
JJ, that sounds about right from the last numbers I saw.

Triumph broke the 10k units/year mark in the US probably going on a decade ago (shortly after intro of the Bonnie ).

Ducati broke the 10k units/year mark in the US just a couple of years ago and seems to be climbing.

I believe the US is BMWs 2nd largest market and annual worldwide sales approaches 100k give or take.

Some other motorcycle statistics here:  http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm
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Re: What is the best selling motorcycle brand in the USA?
« Reply #21 on: October 10, 2011, 06:24:11 PM »
But do they sell more Ducs in the US than Honda, Harley, et al?  Maybe.  But I doubt it.

Of course they do.  Honda sells Hondas and Harley sells Harley here in the US.  Neither of them sell Ducs here.
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Offline Murray

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Re: What is the best selling motorcycle brand in the USA?
« Reply #22 on: October 10, 2011, 07:22:57 PM »
If Moto Guzzi could reach 1% level of the US market some Italian manager types would pee their pants.   :BEER:

If Guzzi sold at the same rate as somewhere like Australia (per head of population) US sales would be around 2500-3000 a year.

AFAIK Ducati make between 40-50 000 bikes a year total production, HD make around 300 000 of which about 2/3rds goes to the domestic market, basically no way on a blue fit, Ducati from a volume point of view is a pretty small company.
« Last Edit: October 10, 2011, 07:25:42 PM by Murray »

Offline moltoguzzi

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Re: What is the best selling motorcycle brand in the USA?
« Reply #23 on: October 10, 2011, 08:52:31 PM »
If Moto Guzzi could reach 1% level of the US market some Italian manager types would pee their pants.   :BEER:

If Guzzi sold at the same rate as somewhere like Australia (per head of population) US sales would be around 2500-3000 a year.

AFAIK Ducati make between 40-50 000 bikes a year total pepproduction, HD make around 300 000 of which about 2/3rds goes to the domestic market, basically no way on a blue fit, Ducati from a volume point of view is a pretty small company.
300K was HD best year, now they are closer to 200K using modern day accounting practices with reality figures estimated at 150K+. HD as been able to grow the foreign markets, especially the  European market with help from a week dollar. In 1998 I got 2000+ lire per dollar, this past summer it cost me 1.47 dollars per Euro. Five years ago I got 1.97 Canadian dollars per American dollar two years ago I got .93CD per AD. BTW Ducati cheapened their superbike from the top of the line 999 components and build quality wise to the cheap by comparison 1098 to maintain their USA market share.

Offline Murray

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Re: What is the best selling motorcycle brand in the USA?
« Reply #24 on: October 10, 2011, 09:03:48 PM »
300K was HD best year, now they are closer to 200K using modern day accounting practices with reality figures estimated at 150K+. HD as been able to grow the foreign markets, especially the  European market with help from a week dollar.

Even at 150 000 bikes thats still three times as many as Ducati make.

Offline sign216

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Re: What is the best selling motorcycle brand in the USA?
« Reply #25 on: October 10, 2011, 09:42:49 PM »
You know...someone asked me this question over the weekend...and I did not know! ??? 

So again, without researching further, this would be my guess....  which someone posted....

** Harley has been the biggest selling brand in the US for several years. Around 28% market share.
** Honda is second with 25%
** Ducati and BMW both have between 1 and 2%


NOTE:  Triumph sold something like 45,000-50,000 units worldwide last year, but not sure how many in the USA (?)  Probably in the mix with Ducati / BMW, but less, yes?



At first I was amazed.  BMW couldn't have only 2% of the US market share.  It had to be larger.  Their influence and "presence" is large.  But then I thought about how many beemers I actually see....and you know....maybe it is 1 - 2% of the market. 

That accounts for the most frequent  bystander remark when they see my Guzzi:  "They still make those?"
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Re: What is the best selling motorcycle brand in the USA?
« Reply #26 on: October 10, 2011, 10:32:14 PM »
300K was HD best year
now they are closer to 200K
using modern day accounting practices with reality figures estimated at 150K+.

Your numbers are wrong.  Not that it matters, but they're available if you want to look for them.  You're low by @50,000 on each count.  Plus, what the heck do you mean by "modern accounting practices"?  A unit is a unit, no matter what century in which your accountant went school... 

HD as been able to grow the foreign markets

This is true.  HD have been able to continually grow thier Euro sales. 

Good for them.
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Offline JohnG.

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Re: What is the best selling motorcycle brand in the USA?
« Reply #27 on: October 11, 2011, 03:17:57 AM »
300K was HD best year
now they are closer to 200K
using modern day accounting practices with reality figures estimated at 150K+.

Your numbers are wrong.  Not that it matters, but they're available if you want to look for them.  You're low by @50,000 on each count.  Plus, what the heck do you mean by "modern accounting practices"?  A unit is a unit, no matter what century in which your accountant went school... 

HD as been able to grow the foreign markets

This is true.  HD have been able to continually grow thier Euro sales. 

Good for them.

Yup,record HD sales here,in mining towns of northern OZ...!?!
...and even in India.
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Offline Murray

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Re: What is the best selling motorcycle brand in the USA?
« Reply #28 on: October 11, 2011, 04:40:18 AM »



This is true.  HD have been able to continually grow thier Euro sales. 

Good for them.

Yup,record HD sales here,in mining towns of northern OZ...!?!
...and even in India.
http://www.team-bhp.com/forum/motorbikes/78623-harley-davidson-appoints-dealers-across-india.html

So they might actually have what 6% of a market here if they are lucky!

Offline moltoguzzi

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Re: What is the best selling motorcycle brand in the USA?
« Reply #29 on: October 11, 2011, 08:28:33 AM »
300K was HD best year
now they are closer to 200K
using modern day accounting practices with reality figures estimated at 150K+.

Your numbers are wrong.  Not that it matters, but they're available if you want to look for them.  You're low by @50,000 on each count.  Plus, what the heck do you mean by "modern accounting practices"?  A unit is a unit, no matter what century in which your accountant went school... 

HD as been able to grow the foreign markets

This is true.  HD have been able to continually grow thier Euro sales. 

Good for them.
Those are not MY numbers, I never counted their bikes, but those are numbers floating on the HD forums, which made sense to me, HD A PUBLIC TRADED CO. is posting these great sales figures as dealers are disappearing.

Accounting practices? Where have you been, under a rock? If accounting was so simple you wouldn't a degree/CPA and the world"s economy would"t be so sick. Just ask Wall Street, I know, I know its a long way from Arkansas. 

 

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