Just back from Italy (and Croatia)

[LaGrasta]

I was so excited to get there to embrace Guzzi in their homeland. Disappointed with my findings. I've been there a number of times, but not since owning my '10 V7cc. Scooters everywhere in Rome and Florence and Croatia too, very few cycles. Of them, Guzzi spotted I could count on one hand. There are so few.
No "real" dealerships anywhere either. At one "cycle shop" I was told Guzzi and the government is so corrupt, there can never prosper. Merchandise is a joke she said.
What's frustrating is Vespa is so well embraced and merchandised. You'd think they'd transfer those marketing efforts across all their brands. I literally bought not even a t shirt, nor even a photo of a bike or shop.
I really love my V7, so very satisfied. I guess that's what's most important. I just thought everyone should learn what I have, expected in Italy, they already had.

[Cool Runnings]

You should have rode a 300 super instead of the Goose. 

[Toecutter]

When I was in Italy, I saw a few H-D shops, scooters everywhere, and the only Guzzis I saw were in Rome, outside a MC Clubhouse.

[Matteo]

My experience was similar, only saw one new Guzzi on the road. A Stelvio. People asked me why I like Guzzi? While I was visiting my cousin he let me use his KZ750. Besides all the scooters I saw a good number of small Monsters.

[oldbike54]

 Was parked at a popular motorbike spot when an Italian couple walked up , looked at the Jackal , seemed a bit baffled , and asked if it is in fact Italian . He said he had never seen one.

 Dusty
 

[Arizona Wayne]

Yes, I've heard this before, not many Guzzis owned by private parties in Italy.  Yet around western National parks in the summer I have euro tourists come up to me when I'm on a Guzzi and ask me how I got it to the USA assuming I had it shipped over.     Germany is supposed to be where more new Guzzis are sold than in any other euro country.

[Dogwalker]

Bikes sold in italy, 2016, from january to june.

MOTORCYCLES

1   BMW   R 1200 GS   Enduro   2,380
2   HONDA   AFRICA TWIN   Enduro   2,364
3   HONDA   NC 750 X   Enduro   1,861
4   YAMAHA   MT-09 TRACER   Turismo   1,836
5   DUCATI   SCRAMBLER 800   Naked   1,525
6   BMW   R 1200 GS ADVENTURE   Enduro   1,290
7   DUCATI   MULTISTRADA 1200   Turismo   1,012
8   YAMAHA   MT-07   Naked   977
9   YAMAHA   XSR 700   Naked   855
10   KAWASAKI   Z 800   Naked   797
11   YAMAHA   MT-09   Naked   706
12   KAWASAKI   VERSYS 650   Enduro   697
13   TRIUMPH   STREET TWIN   Naked   621
14   HARLEY-DAVIDSON   XL883N IRON 883   Custom   598
15   DUCATI   HYPERMOTARD 939 / SP / HYPERSTRADA     Supermotard     574
16   HONDA   CB 500 X   Turismo   562
17   BMW   S 1000 XR   Enduro   536
18   HARLEY-DAVIDSON     XL1200X FORTY-EIGHT   Custom   497
19   BMW   R 1200 R   Naked   476
20   MOTO GUZZI   V7 STONE   Naked   453
21   HONDA   CB 500 F   Naked   438
22   KAWASAKI   ER-6N   Naked   437
23   KTM   125 DUKE   Naked   435
24   BMW   F 800 GS   Enduro   419
25   YAMAHA   XSR 900   Naked   419
26   TRIUMPH   TIGER 800   Enduro   412
27   DUCATI   SCRAMBLER 400   Naked   409
28   TRIUMPH   BONNEVILLE T120   Naked   390
29   DUCATI   MONSTER 821   Naked   382
30   YAMAHA   MT-125   Naked   370
31   DUCATI   XDIAVEL   Custom   365
32   BMW   R 1200 RT   Turismo   356
33   HONDA   CB 650 F   Naked   356
34   BMW   F 700 GS   Enduro   347
35   DUCATI   MULTISTRADA 1200 ENDURO   Enduro   346
36   BENELLI   BN 302   Naked   345
37   BMW   R NINE T   Naked   322
38   KTM   390 DUKE   Naked   307
39   YAMAHA   XT 1200 Z   Enduro   304
40   HONDA   CB 125F   Naked   294
41   KAWASAKI   VERSYS 1000   Enduro   291
42   SUZUKI   DL 1000 V-STROM   Enduro   282
43   BMW   F 800 R   Naked   275
44   BMW   R 1200 RS   Turismo   274
45   YAMAHA   MT-03 ABS   Naked   273
46   YAMAHA   YZF-R1   Sportive   243
47   KTM   1290 SUPER ADVENTURE   Enduro   240
48   SUZUKI   DL 650 XT V-STROM   Enduro   236
49   YAMAHA   WR 125 X   Supermotard   234
50   HARLEY-DAVIDSON   FLHXS STREET GLIDE SPECIAL   Custom   232
51   DUCATI   1299 PANIGALE / 1299 PANIGALE S   Sportive   231
52   HONDA   CROSSRUNNER   Turismo   231
53   SUZUKI   SV 650 ABS   Naked   225
54   DUCATI   959 PANIGALE   Sportive   219
55   KAWASAKI   VULCAN S   Custom   219
56   KTM   SUPER DUKE R 1290   Naked   214
57   KTM   1190 ADVENTURE   Enduro   210
58   KAWASAKI   Z300   Naked   196
59   SUZUKI   DL 650 V-STROM   Enduro   194
60   BMW   S 1000 RR   Sportive   191
61   YAMAHA   XV950   Custom   190
62   KAWASAKI   NINJA ZX-10R   Sportive   188
63   KTM   300 EXC   Enduro   188
64   KTM   125 EXC   Enduro   187
65   YAMAHA   MT-10   Naked   187
66   HONDA   CROSSTOURER   Turismo   186
67   TRIUMPH   SPEED TRIPLE 1050   Naked   183
68   ENFIELD   BULLET 500   Turismo   174
69   HONDA/MONTESA   COTA 4RT   Trial   173
70   BETA   EVO 2T 300   Trial   171
71   KAWASAKI   Z1000 SX   Turismo   168
72   BETA   RR 2T 300 MONOPOSTO   Enduro   165
73   KTM   690 SMC R   Supermotard   165
74   MOTO GUZZI   V9 BOBBER   Naked   164
75   YAMAHA   YZF-R125   Sportive   163
76   KTM   350 EXC-F   Enduro   154
77   KTM   RC 125   Sportive   154
78   KTM   1050 ADVENTURE   Enduro   153
79   TRIUMPH   STREET TRIPLE   Naked   153
80   HARLEY-DAVIDSON   FLSS SOFTAIL SLIM S   Custom   150
81   HARLEY-DAVIDSON   FXDB103 DYNA STREET BOB   Custom   149
82   MOTO GUZZI   V7 SPECIAL   Naked   149
83   TRIUMPH   BONNEVILLE   Naked   148
84   DUCATI   MONSTER 1200 R   Naked   145
85   HUSQVARNA   701 SUPERMOTO   Supermotard   142
86   KTM   690 DUKE   Naked   141
87   SUZUKI   GSX-S 1000   Naked   138
88   TRIUMPH   TIGER 1200 EXPLORER   Turismo   137
89   APRILIA   TUONO V4 1100 RR   Naked   134
90   BMW   S 1000 R   Naked   131
91   KEEWAY   RKW 125   Naked   129
92   FANTIC MOTOR   CABALLERO 125   Enduro   128
93   KAWASAKI   Z1000   Naked   121
94   YAMAHA   YZF-R3   Sportive   121
95   HONDA   NC 750 S   Naked   120
96   TRIUMPH   THRUXTON 1200   Naked   120
97   HARLEY-DAVIDSON   FXSB BREAKOUT   Custom   119
98   APRILIA   DORSODURO 750   Supermotard   117
99   KTM   1190 ADVENTURE R   Enduro   115
100   HARLEY-DAVIDSON   FLTRXS ROAD GLIDE SPECIAL   Custom   114

California 102; V9 Roamer 98
 

SCOOTERS

1   HONDA ITALIA     SH 300   4,845
2   HONDA ITALIA   SH 150   4,673
3   HONDA ITALIA   SH 125   4,102
4   PIAGGIO   BEVERLY 300   3,883
5   YAMAHA   TMAX 500   2,752
6   KYMCO   AGILITY 125 R16   2,721
7   PIAGGIO   BEVERLY 350   2,126
8   PIAGGIO   LIBERTY 125 ABS   2,016
9   PIAGGIO   VESPA GTS 300 SUPER   1,905
10   YAMAHA   XMAX 250   1,897
11   HONDA   INTEGRA   1,757
12   KYMCO   AGILITY 200I R16   1,496
13   PIAGGIO   VESPA PRIMAVERA 125   1,449
14   KYMCO   DOWNTOWN 350I ABS   1,342
15   YAMAHA   XMAX 400   1,297
16   KYMCO   PEOPLE ONE 125I   1,225
17   YAMAHA   XENTER 150   992
18   KYMCO   PEOPLE GTI 300   951
19   PIAGGIO   LIBERTY 150 ABS   941
20   PEUGEOT   TWEET 125   922
21   BMW   C 650 SPORT   830
22   HONDA   SH MODE 125   768
23   PIAGGIO   BEVERLY 125   726
24   KYMCO   DOWNTOWN 300   663
25   YAMAHA   TRICITY 125   656
26   PIAGGIO   MEDLEY 125   654
27   PIAGGIO   MEDLEY 150   635
28   YAMAHA   XENTER 125   617
29   KYMCO   XCITING 400I   615
30   APRILIA   SCARABEO 100 4T   612
31   PEUGEOT   TWEET 150   608
32   PIAGGIO   LIBERTY 125 3V   595
33   HONDA   FORZA 300   580
34   YAMAHA   NMAX 125   525
35   PIAGGIO   VESPA PRIMAVERA 150   519
36   KAWASAKI   J300   452
37   SYM   SYMPHONY 125   452
38   PIAGGIO   VESPA PX 150   445
39   YAMAHA   X-CITY 250   422
40   SYM   SYMPHONY 125 ST   396
41   SUZUKI   AN 400 BURGMAN ABS   374
42   PIAGGIO   VESPA SPRINT 125   357
43   SYM   SYMPHONY 200 ST   344
44   SUZUKI   ADDRESS 110   341
45   SUZUKI   AN 650 BURGMAN   331
46   HONDA   FORZA 125 ABS   317
47   PIAGGIO   MP3 300 LT   317
48   HONDA ITALIA   PCX 125   316
49   LML   NV 125   313
50   BMW   C 650 GT   309
51   YAMAHA   XMAX 125   283
52   HONDA ITALIA   VISION 110   276
53   KYMCO   PEOPLE GTI 200   265
54   PIAGGIO   VESPA PX 125   256
55   KYMCO   K-XCT 300I   231
56   PIAGGIO   LIBERTY 150 3V   224
57   YAMAHA   D'ELIGHT   220
58   KYMCO   G-DINK 300I   217
59   SYM   CITYCOM S.300I   213
60   KYMCO   X-TOWN 300I   211
61   KYMCO   LIKE 125   207
62   PIAGGIO   MP3 300 YOURBAN   202
63   LML   STAR 200   200
64   SYM   SYMPHONY 150   197
65   KYMCO   DINK 200 E3   195
66   SYM   HD2 200   176
67   SUZUKI   UH 200 BURGMAN ABS   156
68   KYMCO   AGILITY 125 CARRY   150
69   HONDA ITALIA   PCX 150   149
70   SYM   JOYRIDE 200 EVO   149
71   LONGJIA   TREVIS 125   137
72   KYMCO   LIKE 200I   129
73   KYMCO   PEOPLE GTI 125   122
74   LML   NV 150   122
75   KYMCO   DINK 125 E3   119
76   SYM   JOYMAX 300 MY12   118
77   LML   STAR DELUXE 150   111
78   HONDA   SW-T 400   106
79   KEEWAY   DIERRE 125 EFI   97
80   LML   STAR 4T LITE   91
81   SYM   FIDDLE III 125   88
82   PIAGGIO   MP3 500 LT   85
83   KEEWAY   CITY BLADE 125   83
84   KEEWAY   DIERRE 150 EFI   79
85   APRILIA   SCARABEO 125   77
86   PIAGGIO   MP3 300 LT YOURBAN   76
87   PIAGGIO   LIBERTY 125 RST   75
88   PEUGEOT   DJANGO 151   71
89   PEUGEOT   METROPOLIS   67
90   BENELLI   ZENZERO 350   66
91   PIAGGIO   X10 350   65
92   BENELLI   MACIS 150   64
93   KYMCO   DOWNTOWN 125   64
94   PIAGGIO   VESPA GTS 125 SUPER   64
95   LML   STAR 125 4T AUTOMATICA   61
96   KYMCO   G-DINK 125I   60
97   APRILIA   SCARABEO 200   59
98   PIAGGIO   TYPHOON 125   58
99   SYM   HD 125   56
100   KAWASAKI   J 125   55


50CC

1   PIAGGIO   LIBERTY 50 4T 3V   Scooter   1.439
2   APRILIA   SCARABEO 50 2T   Scooter   997
3   PIAGGIO   VESPA PRIMAVERA 50   Scooter   597
4   PIAGGIO   VESPA PRIMAVERA 50 4T   Scooter   597
5   YAMAHA   AEROX   Scooter   365
6   BETA   RR 50 ENDURO   Plurimarcia   361
7   PIAGGIO   ZIP 50 2T   Scooter   355
8   APRILIA   SCARABEO 50 4T 4V   Scooter   343
9   KYMCO   AGILITY 50 R16 2T   Scooter   292
10   HONDA ITALIA   VISION 50   Scooter   273
11   BETA   RR 50 MOTARD   Plurimarcia   258
12   PIAGGIO   LIBERTY 50 RST 2T   Scooter   256
13   PEUGEOT   TWEET 50   Scooter   246
14   KYMCO   AGILITY 50 R16   Scooter   245
15   PIAGGIO   LIBERTY 50 RST 4T   Scooter   242
16   YAMAHA   BW'S   Scooter   218
17   PEUGEOT   KISBEE 50   Scooter   199
18   KYMCO   AGILITY 50   Scooter   198
19   PIAGGIO   NRG POWER DD   Scooter   173
20   PIAGGIO   TYPHOON   Scooter   168
21   APRILIA   SR MOTARD 50   Scooter   152
22   KYMCO   SUPER 8 50 2T   Scooter   142
23   FANTIC MOTOR   CABALLERO 50   Plurimarcia   141
24   YAMAHA   NEO'S   Scooter   135
25   ASKOLL   ES1   Scooter   134
26   APRILIA   SR 50 R   Scooter   132
27   HONDA   DERAPAGE 50 HM   Plurimarcia   128
28   SYM   SYMPHONY 50   Scooter   128
29   PIAGGIO   VESPA SPRINT 50 2T   Scooter   126
30   PIAGGIO   VESPA SPRINT 50 4T   Scooter   115
31   SYM   SYMPHONY 50 ST   Scooter   109
32   KYMCO   AGILITY 50 CARRY   Scooter   101
33   PIAGGIO   LIBERTY 50 4T   Scooter   100
34   GENERIC   TRIGGER SM   Plurimarcia   90
35   KEEWAY   F-ACT 50 EVO   Scooter   86
36   KYMCO   LIKE 50 2T   Scooter   70
37   GILERA   RUNNER RST 50   Scooter   68
38   HONDA   CRE 50 BAJA HM   Plurimarcia   61
39   APRILIA   SX 50   Plurimarcia   57
40   KYMCO   AGILITY RS 50 2T NAKED   Scooter   55
41   APRILIA   SR 50   Scooter   52
42   VALENTI RACING   RME 50   Plurimarcia   51
43   KYMCO   LIKE 50 4T   Scooter   48
44   SYM   MIO 50 4T   Scooter   48
45   LONGJIA   LJ50QT-8M   Scooter   45
46   YAMAHA   NEO'S 4T   Scooter   44
47   PIAGGIO   NRG POWER DT   Scooter   43
48   RIEJU   RS SPORT 2T   Scooter   43
49   YAMAHA   JOG-R   Scooter   43
50   KYMCO   PEOPLE 50   Scooter   39
51   LONGJIA   LJ50QT-2L   Scooter   39
52   SYM   JET 4 R 50 2T   Scooter   39
53   YAMAHA   BW'S EASY   Scooter   38
54   SYM   SYMPHONY SR 50   Scooter   37
55   GENERIC   ROC 50 2T   Scooter   36
56   BENELLI   49X   Scooter   35
57   FOSHAN   GIPSY 50   Scooter   35
58   PIAGGIO   LIBERTY 50 2T   Scooter   35
59   PIAGGIO   FLY 50 4T   Scooter   33
60   PEUGEOT   SPEEDFIGHT4 LIQUIDO   Scooter   31
61   KYMCO   SUPER 8 50 4T   Scooter   30
62   YAMAHA   TZR 50   Plurimarcia   30
63   APRILIA   RS4 50   Plurimarcia   28
64   BENELLI   PEPE 50 2T   Scooter   28
65   PIAGGIO   ZIP 50 4T   Scooter   27
66   KEEWAY   RY6 50   Scooter   26
67   SLANE   XLS11-FM   Scooter   26
68   PIAGGIO   ZIP 50 SP   Scooter   25
69   RIEJU   MRT 50 SM   Plurimarcia   23
70   GENERIC   EPICO 50 2T   Scooter   21
71   KYMCO   MXU 50   ATV   20
72   SYM   FIDDLE III 50   Scooter   20
73   YAMAHA   NEO'S EASY   Scooter   20
74   AEON   REVO 50   ATV   19
75   LONGJIA   TREVIS 50 4T   Scooter   17
76   SYM   FIDDLE II 50 S   Scooter   17
77   WANGYE   FINE   Scooter   17
78   EEEEFUN   E45GT   Scooter   16
79   GENERIC   TRIGGER X   Plurimarcia   16
80   MALAGUTI   DVD 50   Scooter   16
81   OKAI   ES16   Scooter   16
82   VALENTI RACING   SM 50   Plurimarcia   16
83   IMF IND.   PTIO 4T   Scooter   15
84   DERBI   SENDA SM X-TREME   Plurimarcia   14
85   TGB   TAPO   Scooter   14
86   YAMAHA   AEROX 4T   Scooter   14
87   DERBI   VARIANT 2T   Scooter   13
88   KEEWAY   ZAHARA 50 2T   Scooter   13
89   PEUGEOT   DJANGO 50 2T   Scooter   12
90   YAMAHA   WHY   Scooter   12
91   IMF IND.   PTIO 2T   Scooter   11
92   MALAGUTI   PHANTOM F12 AC   Scooter   11
93   APRILIA   RX 50   Plurimarcia   10
94   DERBI   SENDA R X-TREME   Plurimarcia   10
95   PEUGEOT   NEW VIVACITY 50 4T   Scooter   10
96   PEUGEOT   SPEEDFIGHT4 ARIA   Scooter   10
97   PIAGGIO   VESPA 50 ET2   Scooter   10
98   APRILIA   SCARABEO 50 4T   Scooter   9
99   FOSHAN   LAMBRETTA 50   Scooter   9
100   GARELLI   GSP 50 2T   Scooter   9

[leafman60]

During my trip to Italy year before last, we saw very, very few Guzzi bikes. That includes riding to our visit at the factory in Mandello!

We had an Italian guide for a day and he was on a BMW GS! We saw plenty of those on the road. 

[bad Chad]

I took a great guided tour of EU with my wife and two daughters two summers ago.  Over thirteen days I saw 11.
London 0 Guzzi
Paris    4 Guzzi  An Aluminum, Orange Griso, 8v Griso and Breva 750
Road to Lucern 2 Guzzi   Norge 8v and an Ambo/Eldo not sure which
Lugono   1 Guzzi  8v Sport
Italian Autostrada outside Verona 1 Guzzi  Ev Touring
Montacatini 2 Guzzi v7 cafe and v7 classic
Somewhere in Italy 1 Guzzi  can't recall where  Stelvio

[LaGrasta]

So this wasn't just MY experience. This leads me to ask why? These are awesome fun bikes, unique, historical, priced well too. No race teams maybe? Poor marketing for sure, can't even bike a sticker or a key chain.

[Dean Rose]

So this wasn't just MY experience. This leads me to ask why? These are awesome fun bikes, unique, historical, priced well too. No race teams maybe? Poor marketing for sure, can't even bike a sticker or a key chain.

Look, they only make about 7k of these things a year. And we only get maybe 10% of that here. Maybe they only give Italy that much or less to sell.

I'm just glad I've got mine.


Dean

[twhitaker]

We rented a Guzzi from Agostini in '08 which we rode in the Dolomites for over a week. We noticed the conspicuous absence of Guzzis too. Lot of Harleys though.

[Yeahoo Whoyah]

Part of the reason Moto Guzzi appeals to me is their rarity. I continue to hope they sell enough new product to stay in business.

[Tom]

Same for me on all my trips to Italy.

[Huzo]

I was so excited to get there to embrace Guzzi in their homeland. Disappointed with my findings. I've been there a number of times, but not since owning my '10 V7cc. Scooters everywhere in Rome and Florence and Croatia too, very few cycles. Of them, Guzzi spotted I could count on one hand. There are so few.
No "real" dealerships anywhere either. At one "cycle shop" I was told Guzzi and the government is so corrupt, there can never prosper. Merchandise is a joke she said.
What's frustrating is Vespa is so well embraced and merchandised. You'd think they'd transfer those marketing efforts across all their brands. I literally bought not even a t shirt, nor even a photo of a bike or shop.
I really love my V7, so very satisfied. I guess that's what's most important. I just thought everyone should learn what I have, expected in Italy, they already had.

Was it still flooded at Como ?