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...of the pirate era? Maybe this is why HD is once again looking at the sport bike market to increase sales:http://www.reuters.com/article/us-harley-davidson-results-idUSKBN1A3126
The Milwaukee-based motorcycle maker, which had previously forecast flat to modestly down full-year shipments, said it expects to ship 241,000 to 246,000 motorcycles in 2017, compared with 262,221 a year earlier.
Perhaps the economic situation driving the cut in deliveries/production is different this time? In Florida the Harley market is not just baby boomers. It is young men and older guys riding sportsters, young women riding big twins and everything in between.
Well, if they want new riders maybe they should call Elton John back for a celebration.
It's not just H-D, others in the industry are in the same situation and not meeting their financials goals. It seems to be the current trend in the industry. H-D, is the largest manufacturer of street going bikes world wide, so its understandable they are hit the hardest. The H-D brand is highly respected around the world and they are master at marketing. This isn't the 1st time they've been in trouble, don't count them out. Paul
Actually I believe Honda is the largest manufacturer of street bikes , and maybe Hero is number two . Dusty
Maybe they should bring back the Blast.
Harley has been cashing in on selling a 'Life Style' more than selling a motorcycle. Like all trends in fashion, entertainment, etc, the 'Life Style' trend will pass and they will just have their bikes to rely upon. Much like Triumph in the 60's, refusing to adapt to a changing market, they will find themselves left behind. It may take another 5 ~ 10 years but its will happen unless HD moves beyond the big lumbering twin. On a related note my long time riding partner, a Goldwing man since 1976 has always secretly hankered for a HD. Unfortunately a good friend of his was just diagnosed with a degenerative neurological disease that has cut his riding days short and was forced to part with a 4 year old Road King, all decked out and in like new shape. The RK ticked all my friends boxes, all black, lots of chrome added, upgraded exhaust etc... So my buddy purchases said HD and within 1 week he tells me its for sale. I suggest he give it a decent try, keep it for a year, take it down to his winter home in Palm Springs and enjoy it. No doing, he says other than making a lot of noise it is way too underpowered after riding his Valkyrie or GL1800, too top heavy, handling is sub-par compared to the Honda's and so on. Now if a guy who's 1st bike was a new 1965 S90, been riding ever since, +20K miles per year can't adapt to a HD what's the future for them?
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