What exactly is a LUXURY motorcycle dealership? Is it like a RESORT hotel. They can charge double because they use an upbeat word in the description?
I'd doubt their will be much in the way of haggling going on.
I have good freinds that work for Graham and I'm an occasional visitor at his shop.
Here in Indy, race team facitilites are like the Vatican in Rome. Absolute top of the food chain. Within ten minutes of my house are Andretti, Chip Ganassi, Penske, Carpenter, Rahal(Bobby)/Letterman(Dave)/Lanigan aka RLL racing development facilities. The latter has barely been open a year, and is the first 'anchor' facility in a brand new business development park. It's amazing, over the top, with a shiny Indy car in 2 story glass atrium right off the road to show off to passerby.
Graham Rahal has long been a businessman here in Indy, in addition to his racing pursuits. Years ago he built a facility to house "Graham Rahal Performance" (link: https://www.grahamrahalperformance.com/
This shop works on priceless vehicles, when I've been in there after hours, my pal has said, "don't pull your phone our of your pocket, we'll both be in trouble". Everything from one off vintage Porsches to Hemi powered SUV's getting blown out to over 1000hp. Insane stuff.
He then bought a local company that had a proprietary paint protection product, and calls it Rahal Paint Protection. I've seen Lambos and Vintage Rolls getting serviced.
He then added a Ducati franchise. It is hands down the cleanest, flashiest, expansive motorcycle showroom I've ever seen. He's a collector of Ducati's, which are also displayed in the showroom. As far as new motorcycle sales go, this place is a mic drop.
ALL of that is slated to be relocated to an as-yet-to-be-built state of the art 'campus' right next door to Dad in that brand new development park that still only has a single structure, RLL. A year after the announcement of that plan, Rahal announced this Piaggio franchise.
Initially, this shop is going into my old bird seed store, a SMALL dated single story brick retail facility not a 1/2 mile from what will be it's eventual home. They're building it out nicely, but it's really just a placeholder for it's eventual full blown showroom, in the same campus as Ducati. I'm guessing Aprilia was the main appeal, but I have no idea. Most of the marketing they've had out in the last few weeks since this announcement has been Vespa, and a bit of Aprilia. Take that with a grain of salt.
They do a Ducs and Donuts event at thir current campus that also incorporates a classic car meet. Again...priceless array of iron. From a fleet of Ford GT's both vintage and new, Koenigsegg, next to mopar muscle and studebaker pickups. Brings in a hundred or so cars and a couple of thousand spectators, free coffee and donuts. It's gotten insane. Police directing the flow of traffic. I've stopped going for that reason. BUT, last time I went I rolled in on my 1000S with my pals, and they asked me to put it front of other riders bikes in front of the main entrance, even though that crowd is decidedly sport bike centric.
It's my expectation that the new Piaggio showroom will set a new standard for motorcycle retail, just based on past performance from his group. I'll add a few shots from one of those events just to illustrate the way this guy 'goes to market'. He doesn't half ass it, to say the least.
Hope that lends some context.
this video is a glimpse at his personal collection in the showroom. It's about half of his own bikes that are there.https://youtu.be/lFVBx5oTGCE