The post reminded me of the "Segway", introduced 18 years ago and guaranteed to absolutely revolutionize transportation, actually replacing the car and motorcycle in urban areas.
So I went to the site to see if they still sell them (which is probably a sign that the revolution hasn't got traction yet!), and found their sales pitch.
In today’s world, lifestyle is everything. Our line of personal mobility products allows you to travel conveniently, quickly, greenly and most importantly – fashionably.
"Everything?" "Fashionably?" I think I've found their problem .... !
Lannis