Wildgoose Chase Moto Guzzi

General Category => General Discussion => Topic started by: jackson on April 23, 2015, 06:55:16 PM

Title: How many new Moto Guzzis are sold in the USA (annually)?
Post by: jackson on April 23, 2015, 06:55:16 PM
Two questions:
1.  How many new Moto Guzzis are sold in the USA (annually)?  I can't find a definitive answer to this question.
 
2.  And, how many new Guzzis are presently being manufactured (annually)?
Title: Re:
Post by: Kev m on April 23, 2015, 07:04:30 PM
I don't have current numbers, but a few years ago it was in the rough ballpark of 500  / 5000 give or take.
Title: Re:
Post by: jackson on April 23, 2015, 07:20:30 PM
I don't have current numbers, but a few years ago it was in the rough ballpark of 500  / 5000 give or take.
Kev, I found similar numbers in several threads on different motorcycle forums but in each case, the poster said that they were guessing.  Those estimates may be correct but it would be interesting to know the real numbers.
If those ARE the real numbers, it's amazing that any motorcycle dealer would bother to carry the line. 

Of all of the bikes that I've owned since 1969 (and it's a LOT of motorcycles), Moto Guzzi and old, BMW airheads are the only bikes that have truly stirred my soul.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: pyoungbl on April 23, 2015, 07:22:11 PM
The most recent numbers I have heard were 7,000 for the world with 10% of that to North America...so 700 to the US and Canada.  Pretty small when you think about it.

Peter Y.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: lucian on April 23, 2015, 07:32:04 PM
Would be interesting to see how these numbers match up with other imports, MV, Ducati, BMW, Triumph ect.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: canuguzzi on April 23, 2015, 07:32:21 PM
Let's see, last year there was me and...
Title: Re:
Post by: Kev m on April 23, 2015, 08:57:55 PM
Jackson those were real enough as reported by dealers here over the years.

Lucian, those numbers have been discussed here too over the years.

If memory serves big round ballpark numbers would be Ducati, Triumph, then BMW in ascending order, maybe 10-20k, 40-50k, 125k worldwide.

Those may be off give or take but certainly give you perspective vs. Guzzi.
Title: Re:
Post by: rocker59 on April 23, 2015, 09:03:32 PM
Kev, I found similar numbers in several threads on different motorcycle forums but in each case, the poster said that they were guessing.  Those estimates may be correct but it would be interesting to know the real numbers.
If those ARE the real numbers, it's amazing that any motorcycle dealer would bother to carry the line. 

Of all of the bikes that I've owned since 1969 (and it's a LOT of motorcycles), Moto Guzzi and old, BMW airheads are the only bikes that have truly stirred my soul.

The most recent numbers mentioned by Galluzzi in an interview a year, or so, ago was 7,xxx worldwide and about 10% for USA. 

Most interesting was that 50% of production was V7.

Maybe there will be some interviews this year when the new models are released and Galluzzi is interviewed, again.

Like Kev said.  It gives you perspective on the brand.  + or - a few hundred units isn't going to change the fact that Guzzi is a niche brand among niche brands.

Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Penderic on April 23, 2015, 09:35:55 PM
"When I grow up, which Moto Guzzi will I get?"  ;D
(http://i1299.photobucket.com/albums/ag77/Penderic/tumblr_m1lu24RK811qbxo6jo1_500_zpsk5lgphzz.png)
For such a small market, it is amazing to have all those different Moto Guzzi models available!

And it is not cheap having to provide the different model parts and services legally required for all the world markets, make money and still compete with the big producers.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: leafman60 on April 23, 2015, 09:41:26 PM
We've discussed this in the past.  I am amazed that Guzzi can do as well as they do with such a very low production and sales volume.

Just think, most medium-sized H-D dealers sell that or more in an given year- from one retail store, more bikes than Guzzi sells in both the US and Canada!

Title: Re:
Post by: homebrew on April 23, 2015, 09:55:33 PM
The most recent numbers mentioned by Galluzzi in an interview a year, or so, ago was 7,xxx worldwide and about 10% for USA. 
Specifically, they made 6800 units in 2013, up from 6600 in 2012. http://www.piaggiogroup.com/en/archive/press/piaggio-group-2013-draft-financial-statements  They appear not to have shared that figure for 2014 as of now.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: leafman60 on April 23, 2015, 10:26:30 PM
With those small numbers, I'm surprised they can get custom speedometers and tachs with the Moto Guzzi logo printed on them!
Title: Re:
Post by: rocker59 on April 23, 2015, 10:59:49 PM
Specifically, they made 6800 units in 2013, up from 6600 in 2012. http://www.piaggiogroup.com/en/archive/press/piaggio-group-2013-draft-financial-statements  They appear not to have shared that figure for 2014 as of now.

Thanks for digging that up.   ;-T
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Perazzimx14 on April 24, 2015, 04:54:44 AM
I'd bet Guzzi can't truly tell you how many bikes they make per year let alone how many were delivered to each continent. 
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Chuck in Indiana on April 24, 2015, 06:11:07 AM
I'd bet Guzzi can't truly tell you how many bikes they make per year let alone how many were delivered to each continent. 

 ;D ;D I'll bet you're right..
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: blackcat on April 24, 2015, 06:21:50 AM
"Despite the difficulties on the markets and in the two-wheeler and commercial vehicle segments in which the Piaggio Group operates, the results for 2013 reflect solid performance in terms of product success, market strength with leadership positions in a number of geographical areas and profitability

European leadership in two-wheelers, new sales records for Vespa and Moto Guzzi"
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: leafman60 on April 24, 2015, 06:50:14 AM
I'd bet Guzzi can't truly tell you how many bikes they make per year let alone how many were delivered to each continent. 

LOL That's probably about right!!

Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: ChuckH on April 24, 2015, 08:45:16 AM
Frankly, I think they are doing a great job.  Considering they're manufacturing and supporting three different sizes of new bikes (V7 Series, Big Block Series and 1400 Cal) plus the support for all past models/sizes out of one plant, all on a very small volume basis, is really pretty amazing.

Further, they're also competitive in all of the market segments they chose.  The V7 Series, Norge, Stelvio, Griso, 1400 Cali, are all very good bikes when honestly compared to others in their segments.  So where Guzzi (or Piaggio) choses to play, they're respectable, they understand and play to their strengths.

Naturally, the downside of the smallness of their numbers, 650 or so into the US annually, is that the dealer network will also be small.  There will not be a dealer in every neighborhood, or every State for that matter.  Adjustments in bike ownership will need to be made!  Where possible, I do my own repair/maintenance work.  I also try and plan an annual "pass-by" to Rose Farms so Jim B. can pass his magic wand over it and also tell me if I'm not doing something important, often enough.  The "pass-by" this year is going to be on the way to the MN Rally in Grand Marais in late-June.

Every year I try and attend the European Rider's Rally in Burkesville, KY in mid-May.  Normally about 300 bikes in attendance and, since the event is sponsored by the Nashville BMW Dealer and the area BMWMOA, the majority of the bikes are Beemers.  Of those, a very high percentage are the GS's and a walk around shows an example of every GS that was ever made equipped with every possible accessory that was ever offered.  It's like a Harley fest, only with less chrome.  Last year there were three Guzzis -- my '12 Stelvio, a V12 Sport and one other.  It was interesting to talk with the other owners and answer their questions about the Stelvio -- why I bought it, problems I'd had, how close is my dealer (I show them my cell phone), does that tank really hold 8.5 Ga, etc, etc.  I'm looking forward to going again in the near future.

Ride safe and enjoy your Guzzi.  Being an owner, you're a member of a very small group of who can claim that distinction.

 
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: sbaker on April 24, 2015, 10:01:57 AM
Moto Guzzi is a small boutique product line for Piaggio, but it is also a status line. Piaggio is the 3or4 largest 2,3,4 wheel vehicle in the world. There is HUGE buying power with those total volumes, which is why the bikes have a great price and custom logo's.
Title: Re:
Post by: Kev m on April 24, 2015, 10:13:01 AM
Jackson those were real enough as reported by dealers here over the years.

Lucian, those numbers have been discussed here too over the years.

If memory serves big round ballpark numbers would be Ducati, Triumph, then BMW in ascending order, maybe 10-20k, 40-50k, 125k worldwide.

Those may be off give or take but certainly give you perspective vs. Guzzi.

My memory wasn't too far off, except maybe Ducati, I'm a little surprised there.

http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm


2014

Ducati - 45k
BMW - 123k


Can't find 2014 Triumph numbers, but they broke the 50k mark for their  7/2012-6/2013 financial year (they run a July-June Financial year):

https://rideapart.com/articles/triumph-motorcycles-hit-50000-sales-worldwide

Ahh, wait a little more digging 2013-14 = 54k

http://www.statista.com/statistics/419363/sales-of-triumph-motorcycle/

Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Gootsz on April 24, 2015, 11:05:40 AM
I just bought a Custom 1400 from dealer in Pensacola. They sold 21 Guzzi's last year and were in the top 5% of dealers.

How do they even stay in business, Guzzi that is.

Micky
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: aschem on April 24, 2015, 11:39:31 AM
Saw a white 1400 at the newish MG dealer in Salt Lake City. I would love to own one, but I would have to sell my 07 CALVIN 1st, and the price difference is a little too much for me right now.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: canuguzzi on April 24, 2015, 11:47:11 AM
I just bought a Custom 1400 from dealer in Pensacola. They sold 21 Guzzi's last year and were in the top 5% of dealers.

How do they even stay in business, Guzzi that is.

Micky

It could be a marque business and little more. The development work, what there is doesn't change much year to year so it isn't like they have to produce a new model all the time.

They could probably make enough engine castings to last a decade and then work them as needed. The electrics and so on are add ons.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Kev m on April 24, 2015, 12:52:06 PM
Isn't KTM #2 and closing in on BMW ?

  Dusty


I didn't even look, but that link I posted earlier says they surpassed them this year:

Quote
January 21, 2014 - (Press release edited by webBikeWorld) - KTM has doubled sales volume since 2008, with 123,859 motorcycles sold worldwide in 2013 (107,142 units sold in 2012). The most popular model is the new KTM 1190 Adventure (report). KTM's recent 1-2 victory in the "Dakar" South American rally probably helped also.

KTM now claims they are the "fastest growing motorcycle brand in the world" over the last three years.

KTM has contract manufacturing and their own manufacturing facilities in India, Malaysia and Colombia (of all places). CFMoto in China will produce KTM bikes and more factories are planned in Thailand, Brazil and the Philippines. The plan is to increase production to 200,000 motorcycles by 2016.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Moto on April 24, 2015, 03:55:03 PM
These are interesting and believable numbers. BUT if I take the ratio of Ducati to Guzzi production I get 45k/7k = 6.43, and I'm absolutely certain I've seen way more than 6 times as many Ducatis as Guzzis on the road here in the U.S. It must be that Ducati exports a higher proportion of its worldwide production to the U.S. than Guzzi.

Of course it might be a matter of differential perception, put down to the fact that every single Ducati is painted bright red!
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Perazzimx14 on April 24, 2015, 05:37:38 PM
These are interesting and believable numbers. BUT if I take the ratio of Ducati to Guzzi production I get 45k/7k = 6.43, and I'm absolutely certain I've seen way more than 6 times as many Ducatis as Guzzis on the road here in the U.S. It must be that Ducati exports a higher proportion of its worldwide production to the U.S. than Guzzi.

Of course it might be a matter of differential perception, put down to the fact that every single Ducati is painted bright red!


That's because most people own multiple Guzzi's and can only ride one at a time.
Title: Re:
Post by: Kev m on April 24, 2015, 06:03:45 PM
Joking aside. I might not even see more Ducatis around than I do Guzzis, but part may be where I go...
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Brightblade on April 24, 2015, 06:34:44 PM
Guzzi may not have an issue staying in business depending how big the manufacturing over head is.... But I can't see dealers staying in business with numbers that low.  Guzzi would have to be a second line our they do a high volume of parts sales and service.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: dl.allen on April 24, 2015, 07:31:29 PM
People always ask me how many V11 lemans were made?
Is there any data on that?
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Penderic on April 24, 2015, 07:36:47 PM
Moto Guzzi. Each one a special edition!  :BEER:
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: LowRyter on April 24, 2015, 07:45:15 PM
Moto Guzzi. Each one a special edition!  :BEER:

Customized depending on who assembled it and the available parts on the shelf.  ~;
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: tarless on April 24, 2015, 08:46:02 PM
Piaggio sells quite a bit of vespas, MP3's and Aprilia's, so they can afford to have a boutique brand in their portfolio.  That being said dealer support for Guzzi's isn't that strong, likely due to those low sales volumes and Guzzi's spotty warranty honoring (complaints I've heard from dealers).   I think with a bit of marketing and dealer incentivizing you could sell allot more units.  Though production capacity may be a limiting factor.
Title: Re:
Post by: Bill N on April 24, 2015, 08:58:23 PM
Joking aside. I might not even see more Ducatis around than I do Guzzis, but part may be where I go...
Holy crappola, here in Tampa Ducati's are every where. The dealer is not far from me and they must be setting sales records.
Bill
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: rocker59 on April 24, 2015, 11:01:00 PM
These are interesting and believable numbers. BUT if I take the ratio of Ducati to Guzzi production I get 45k/7k = 6.43, and I'm absolutely certain I've seen way more than 6 times as many Ducatis as Guzzis on the road here in the U.S. It must be that Ducati exports a higher proportion of its worldwide production to the U.S. than Guzzi.

Of course it might be a matter of differential perception, put down to the fact that every single Ducati is painted bright red!


I'm sure it's location dependent, but I wouldn't doubt that Ducati sells way more than 10% of its bikes in North America. 

I'd imagine it's 25%, or better.  That would make the ratio more like 15:1, Ducati over Guzzi in The USA.

Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: segesta on April 24, 2015, 11:35:54 PM

Of course it might be a matter of differential perception, put down to the fact that every single Ducati is painted bright red!


Except for mine  ;D
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: lucian on April 25, 2015, 08:27:00 AM
A local BMW, Suzuki and Triumph dealer about a mile away from me just got rid of Triumph. Owner said he had a lot of problems with  reimbursements on rebates, and warranty items and various customer service issues. Sound familiar? I told him he should consider MG and he cracked up , I guess I can understand why. But last summer when I went there to get a wiff of that new motor cycle smell, I was in his showroom and it started raining out,  I look out and he's pushing my griso under the canopy on the front of his dealership and when he comes in he told me how he loves that motor cycle and didn't want to see it get all wet. Had to laugh seeing that 09 griso parked in a line up of 30,000 dollar BMW's.
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: dilligaf on April 25, 2015, 08:40:21 AM
I just bought a Custom 1400 from dealer in Pensacola. They sold 21 Guzzi's last year and were in the top 5% of dealers.

How do they even stay in business, Guzzi that is.

Micky

Memory isn't all that good but in 1986 we sold 7 or 8, mostly 650s, and we were one of the top dealers or so we were told. And no, we didn't stay in business.  ::(  :BEER:
Matt
Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Abbienormal on April 25, 2015, 07:11:55 PM
Speaker's Cycle sold MG and Ural near me. In 2007 they were the #2 US dealer. MG gave him a Ford F350 and a couple of other perks. A few years later he was out of business.

 Yes KTM has passed BMW. Probably would have done it sooner if they had given bikes to Ewan and Charlie!

Rudy

Title: Re:
Post by: mjptexas on April 28, 2015, 02:44:17 PM
My memory wasn't too far off, except maybe Ducati, I'm a little surprised there.

http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm


2014

Ducati - 45k
BMW - 123k



Can't find 2014 Triumph numbers, but they broke the 50k mark for their  7/2012-6/2013 financial year (they run a July-June Financial year):

https://rideapart.com/articles/triumph-motorcycles-hit-50000-sales-worldwide

Ahh, wait a little more digging 2013-14 = 54k

http://www.statista.com/statistics/419363/sales-of-triumph-motorcycle/



We plowed this ground pretty thoroughly last year.  Here's the thread:

http://wildguzzi.com/forum/index.php?topic=67552.0

In 2013 China produced 22.9 million motorcycles.  The numbers we see from our favorite marques (other you Honda and Yamaha fans) don't even register by comparison.

Title: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: bad Chad on April 28, 2015, 07:55:06 PM
My educated guess is RoseFarm Classics is in the top three, and perhaps the top.  They have increased sales each year they have been in business.
Title: Re: Re: How many new Moto Guzzis are sold in the USA (annually)?
Post by: Kev m on April 28, 2015, 08:21:23 PM
My educated guess is RoseFarm Classics is in the top three, and perhaps the top.  They have increased sales each year they have been in business.
Who knows, but half a decade ago I think it was

1. Moto Int
2. Speakers
3. MPH

I think... And the numbers fell off quick after the top 4-5.