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Moto Guzzi - the next 100 years

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Many of the Italian motorcycle brands have a history of private and state ownership followed by takeovers, amalgamation, breakups and being taken over by larger entities. After WWII Ducati was broken into two divisions, electronic and motorcycle, fell into government control, bought by Cagiva, sold to the Texas group to be taken over by Lamborghini which is owned by Audi who in turn are owned by VW, yikes thatís complicated.

The history of the Castiglioni brothers is similar with their buy out of Aermacchi after Harley gave up on the brand in the late 70ís, who then took over Morini and Ducati to only abandon Morini and then loose Ducati and who now build MV Augusta in the Varese factory where Aermacchi were first built!

By comparison I think Moto GUZZI have ended up in a better place after their time under government control, the DeTomasso era and finally as part of Piaggo. Perhaps Piaggo will finally give GUZZI the investment it needs to compete on a bigger field.

Thanks for posting.  :thumb:

TN Mark:
That's a beautifully done video of an exciting plan for the Moto Guzzi brand.


--- Quote from: TN Mark on October 12, 2021, 09:17:43 PM ---That's a beautifully done video of an exciting plan for the Moto Guzzi brand.

--- End quote ---

Agreed!! :thumb: :bow: :cool: :boozing: :thumb:

It'd be nice if you could rent bikes directly from Guzzi at their factory. Fly to Milan then ride all over Italy. I know there are other rental places, but it'd be nice to take a train from Milan to Mandello del Lario, stay at their soon to come hotel, tour the museum and ride from there.


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