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People should really recongnize a Guzzi as a Guzzi from miles aways because of the way it is built.If that is not the case, Guzzi should up their advertizing game.It would sadden me if MG decided to mar their bikes' beauty by over-branding them.Cheers,D.
Guzzi would have to sell far far more bikes before brand logos would make any reasonable difference on brand identity.
Can you name another product be it a tool, team, vehicle, store, etc. that has very little brand recognition, like Moto Guzzi, that has decided NOT to have its name prominately displayed for all to see? Yes Guzzi has the eagle on the tank but how many hundreds of products use an eagle? The eagle on the Guzzi tank means something to its following but no one else.The 2021 Guzzi bikes are beautiful! I canít understand why Guzzi decides not to put its name where it can be easily seen and recognized like on the tank or side cover. Yes itís on the cylinder heads so you can read it from 5í away!Maybe Audi with the four interlocking rings doesnít have its name out there but itís a very popular brand and most people can recognize it by the rings.The new Guzzis are a great looking marque, itís too bad most people have no idea of what it is when it rolls by with that beautiful exhaust sound. (Or when one is sitting there from 10í away)Any other products out there that has decided to remain obscure?
Your house. Houses cost a fortune, and the builder doesn't put his name on it.
In my observation, most serious Motorcycle Enthusiasts have heard of Moto Guzzi and generally have a favorable opinion, though few have seen or ridden one or can name a dealership. MC nubes, or casual riders, weekend warriors, boutique riders, whatever you want to call them have generally never heard of the brand, and this is where Guzzi has failed miserably. I do notice that the FB page has a LOT of new riders to the brand, and several have said that was how they learned about it. Guzzi's Branding and Marketing are just about as bad if not worse than their dealer practices.
I wear bright red Moto Guzzi shirts almost daily. It's almost a uniform for me. People ask me constantly, "What is that?" I usually tell them it's Italian for "I like sex"
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