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Cool Factor. Guzzi had it...
another 25 HP. good ergos, similar styling, equal handling and you've got something.1400 replacement (120 HP) would kill it.
<snip>Part of the problem is overall sales are far lower after peaking in 2005 at 1.1 millions versus just under 500,000 sales in 2015. Here's a chart showing total sales since 1992:<snip>
(snip) As to advertising, I'm not sure. Which came first the Chicken or the Egg? Guzzi did a fair amount of advertising early this year for the v9s and MGX. They we're running full page adds in Motorcyclist and Cycle World for several months in a row, did it make any real impact, I don't know? They received a fair amount of coverage as well for these new bikes, did it help drive sales? I will say I understand a bit about print advertising, and Guzzi in my opinion has done a pretty poor job of picking effective copy for their adds.
A small company like Guzzi cannot afford to advertise to the 99% who do not ride motorcycles. They need to advertise directly to motorcyclists and people seeking to become motorcyclists. A large successful company like Harley Davidson or Honda might see a return on advertising in Cosmopolitan or Popular Mechanics, but it would be a waste on a limited budget.
I might say that how many bikes have an engine layout like Guzzi? It is different and has noticeable "feel"at low speeds...Is it too different for mainstream sport bike riders?
By layout, you mean longitudinal crankshaft and shaft drive?Current:GuzziBMWHonda (Gold Wing, ST1100/1300, Silverwing GL500 and GL650).Ural DnperVintage:ZundappHarley Davidson XAIndian 841Marusho (both V and boxer twins)
Dnper has been defunct for years right?
The Mayor has it right, we're just like the HD group, we are a dying breed. I spoke to my son about bringing in some youth to the rallys. He says it's hard to get excited about big fat bikes. Guzzi needs serious weight loss, let's go liquid.
We had tree forts, woods to explore, lakes to swim and fish in. In our neighborhood many of us got our two-wheeled start on rudimentary minibikes and on go-karts. We were hungry to explore and motorcycles were the next step.