Wildguzzi.com
General Category => General Discussion => Topic started by: sdcr on December 28, 2021, 11:59:59 AM
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Although they aren’t usually found in mainstream media, motorcycle manufacturers used “ branding “ slogans over time, especially in print.
Here are two that come to mind:
“You meet the nicest people on a Honda”
“ If you can afford any motorcycle, you can afford a Vincent” ( circa 1950)
Remember any others?
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"Put something exciting between your legs" Yamaha
Best TV Commercial Aprilia https://www.youtube.com/watch?v=F4dQ0RchtJw
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I think both of these were very effective use of marketing.
Anyone remember,
“Nothing handles like a Triumph. Nothing”
"Put something exciting between your legs" Yamaha
Best TV Commercial Aprilia https://www.youtube.com/watch?v=F4dQ0RchtJw
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Moto Guzzi "Going Broke Since 1921"
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Kawasaki Let’s The Good Times Roll!
Also…”You’re ahead on a Kawasaki”
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BMW "When posing at the coffee shop is all that matters..."
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HD - The Great American Freedom Machine
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Probably my favorite:
HD - "Screw it, let's ride"
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In 2006 the Triumph slogan was "Go your own way"
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"Suzuki...built to take on the Country." That was their slogan back in the two-stroke triple days.
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"Performance - Style - Sophistication" Ducati in the waning days of Cagiva ownership.
Pruchasers received a medallion from command center after the sale, I guess to promote the slogan
(https://i.ibb.co/sHSK9sL/medallion-back.jpg) (https://ibb.co/sHSK9sL)
(https://i.ibb.co/RbjYKBx/medallion-1.jpg) (https://ibb.co/RbjYKBx)
text tieng viet (https://usefulwebtool.com/)
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I forgot about that one... :thumb:
Moto Guzzi "Going Broke Since 1921"
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"A world of friends"
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BULTACO- Built To Go :thumb: Only bike manufacturer with it's own emoji
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Greeves
“Choice of motorcycle champions!”
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MV Agusta- Motorcycle Art.
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"Things are different on a Harley".
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1972 Norton Commando Roadster Combat engine
GO FAR FASTER
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Suzuki took some cues from the Norton folks back in the 60's and 70's
(https://i.postimg.cc/C1CJxxCN/Suzuki-ad-2.jpg) (https://postimages.org/)
(https://i.postimg.cc/85gtG6vc/Suzuki-Ad.jpg) (https://postimages.org/)
(https://i.postimg.cc/rprQ7JK7/Suzuki-ad-3.jpg) (https://postimages.org/)
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Husqvarna's slogan....."Let The Ride Move You"!
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Slightly off topic. But I always thought Bell had a fantastic ad slogan for their motorcycle helmets.
(https://i.ibb.co/Z1RB71R/4-B8-E95-A8-B25-E-4964-A3-D9-DA5-E254-B5-CE1.png) (https://ibb.co/Z1RB71R)
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LONGLEGGED AND EASY TO LIVE WITH
The first part (along with the picture) got me sucked in
The second part probably why I still ride it after nearly 44 years
Actually bought a Le Mans but this was best ad (v50 one comes close second)
(https://i.ibb.co/vYd5cyV/91-F6629-B-0-D3-A-432-F-9-BC3-1-EECAB5-ACC76.png) (https://ibb.co/vYd5cyV)
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I remember the ads well, it wasn't the slogan "Long legged and easy to live with" that got me into Moto Guzzis.........
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Not off topic, fits right in to motorcycles. :thumb:
Slightly off topic. But I always thought Bell had a fantastic ad slogan for their motorcycle helmets.
(https://i.ibb.co/Z1RB71R/4-B8-E95-A8-B25-E-4964-A3-D9-DA5-E254-B5-CE1.png) (https://ibb.co/Z1RB71R)
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Here's a few more classics...
(https://i.ibb.co/dkrGhqt/Screen-Shot-2021-12-30-at-8-21-34-AM.png) (https://ibb.co/dkrGhqt)
(https://i.ibb.co/6yRCQSS/Screen-Shot-2021-12-30-at-8-21-11-AM.png) (https://ibb.co/6yRCQSS)
(https://i.ibb.co/k81DXdj/Screen-Shot-2021-12-30-at-8-20-23-AM.png) (https://ibb.co/k81DXdj)
(https://i.ibb.co/JsKsJGW/Screen-Shot-2021-12-30-at-8-19-45-AM.png) (https://ibb.co/JsKsJGW)
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The first Commando ad of quite a few to emerge from their advertising dept.
(https://i.pinimg.com/originals/9d/87/53/9d8753dd511e130f3e136ab00bea28b6.jpg)
(https://i.pinimg.com/originals/1f/ee/be/1feebe43f92aabadc59391821c615832.jpg)
(https://i.pinimg.com/originals/88/1a/36/881a36aec712081c85ec163801352f47.jpg)
I remember a story of guy hunting down one of those models from a few years ago, and it wasn't an encounter he had hoped for due to age.
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That was very clever. Who knew that “ rideability” has so many meanings...
(https://i.ibb.co/brXRh3k/3-D8-AA46-A-8-BE9-4-CF1-BF0-D-460960962200.jpg) (https://ibb.co/brXRh3k)
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Royal Enfield "Built Like A Gun."
Eldorado "The Machine Built Exclusively for Unlimited Touring."
(https://i.ibb.co/zV9TvC9/Haul-ass.jpg) (https://ibb.co/zV9TvC9)
(https://i.ibb.co/s1nhHBT/Swinging-world-of-yamaha-1.png) (https://ibb.co/s1nhHBT)
(https://i.ibb.co/SBbB2G3/Swinging-world-of-yamaha2.png) (https://ibb.co/SBbB2G3)
image uploader (https://imgbb.com/)
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BSA Ads were best
(https://i.pinimg.com/736x/f7/64/92/f76492382cc47690f2ce90f43f97c17d--bsa-motorcycle-motorcycle-posters.jpg)
(https://www.madmenart.com/wp-content/uploads/BSA-Motorcycle-1967-BSA-Pin-Up-Girl-Blonde.jpg)