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General Category => General Discussion => Topic started by: rdbandkab on March 01, 2018, 01:23:07 PM

Title: Harley invests in Alta Motors NGC
Post by: rdbandkab on March 01, 2018, 01:23:07 PM
https://exhaust.racerxonline.com/2018/03/01/harley-davidson-invests-in-alta-motors

Earlier this year, amid slumping sales, Harley-Davidson announced it was bringing an electric model to market within 18 months. The announcement came four years after Harley unveiled its LiveWire project, an all-electric prototype.

Well, huge news dropped today as H-D announced that it has made an equity investment in California-based electric motorcycling manufacture Alta Motors.

"Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology," Harley-Davidson president and CEO Matt Levatich said. "Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles."

It�s been a busy few months for Alta, as they announced the launch of a new model�the Redshift MXR�and a significant price reduction across all models.

For Harley, which is set to release an electric model in 2019, the move makes sense, as they�ll have access to cutting-edge electric vehicle (EV) technology, and a partner to help them navigate the coming shift to electric. For Alta, they will get access to a worldwide dealer network and a lot more.

"Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress," Alta Motors chief product officer and co-founder Marc Fenigstein said. "We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It's incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we're thrilled to collaborate with them."

This is huge news for the two American brands. It will be interesting to see what they develop.

Title: Re: Harley invests in Alta Motors NGC
Post by: GearheadGrrrl on March 01, 2018, 03:00:26 PM
Basically an attempt to pump up the stock price by looking like they're doing something 21st century. Most of the legacy auto makers have been doing this strategy lately- They've noticed how overpriced Tesla's stock is despite Tesla's marginal ability to actually build cars. So they hold a big PR event to pimp their upcoming electric car, which appears months or years later and promptly dies on the market. Textbook example: GM's Chevy Bolt which has been out of production for nearly a year due to slow sales, yet can still be found for sale at steep discounts.
Title: Re: Harley invests in Alta Motors NGC
Post by: JJ on March 01, 2018, 03:22:12 PM
Not electric, but still waiting for this Elio Motors (PHX) $7500-3-wheel little car to appear on the streets.... :shocked: :shocked: :shocked: :shocked:  Photos from Barrett-Jackson in 2014 :wink:


(http://thumb.ibb.co/dFeTtH/IMG_7579.jpg) (http://ibb.co/dFeTtH)

(http://thumb.ibb.co/i9dMDH/IMG_7580.jpg) (http://ibb.co/i9dMDH)


My rule of thumb....When I see one on the streets, I will believe it! :wink: :rolleyes: :huh:



(http://thumb.ibb.co/g9ziSc/Screen_Shot_2018_03_01_at_2_23_06_PM.png) (http://ibb.co/g9ziSc)
Title: Re: Harley invests in Alta Motors NGC
Post by: rdbandkab on March 02, 2018, 08:16:16 AM
Interesting concept:  A quiet Harley.
Title: Re: Harley invests in Alta Motors NGC
Post by: Aaron D. on March 02, 2018, 09:06:19 AM
Obviously will have an awesome stereo.
The only thing it will play will be riffs on The Potato Hymn.
Title: Re: Harley invests in Alta Motors NGC
Post by: scura283 on March 02, 2018, 01:30:39 PM
A little fact check on the Bolt.
https://insideevs.com/chevrolet-bolt-u-s-sales-rise-february-volt-sales-sinking
/
Basically an attempt to pump up the stock price by looking like they're doing something 21st century. Most of the legacy auto makers have been doing this strategy lately- They've noticed how overpriced Tesla's stock is despite Tesla's marginal ability to actually build cars. So they hold a big PR event to pimp their upcoming electric car, which appears months or years later and promptly dies on the market. Textbook example: GM's Chevy Bolt which has been out of production for nearly a year due to slow sales, yet can still be found for sale at steep discounts.
Title: Re: Harley invests in Alta Motors NGC
Post by: GearheadGrrrl on March 02, 2018, 05:29:53 PM
1424 deliveries a month is doing good? Maybe for Guzzi, but an auto factory needs a volume of around 200,000 cars a year to break even making low and medium priced cars. Unless it turned massive per unit profits, any other GM vehicle selling at such low volume would get axed.
Title: Re: Harley invests in Alta Motors NGC
Post by: cloudbase on March 02, 2018, 07:05:34 PM
HD's history with acquisitions isn't exactly a great example of business acumen.
Title: Re: Harley invests in Alta Motors NGC
Post by: keener on March 02, 2018, 07:24:02 PM
Basically an attempt to pump up the stock price by looking like they're doing something 21st century. Most of the legacy auto makers have been doing this strategy lately- They've noticed how overpriced Tesla's stock is despite Tesla's marginal ability to actually build cars. So they hold a big PR event to pimp their upcoming electric car, which appears months or years later and promptly dies on the market. Textbook example: GM's Chevy Bolt which has been out of production for nearly a year due to slow sales, yet can still be found for sale at steep discounts.



 :thumb:  right on the money ...... and IMO i hope all this electric BS cars, bikes, dies a slow hard death....yes i am a Luddite and proud of it  :grin: 
Title: Re: Harley invests in Alta Motors NGC
Post by: Gliderjohn on March 02, 2018, 07:35:22 PM
I imagine when gas hits four to six dollars a gallon these new fanged electric cars and bikes will start looking a whole lot more attractive. The technology is still progressing at a pretty good pace.
GliderJohn
Title: Re: Harley invests in Alta Motors NGC
Post by: keener on March 02, 2018, 11:07:20 PM
I imagine when gas hits four to six dollars a gallon these new fanged electric cars and bikes will start looking a whole lot more attractive. The technology is still progressing at a pretty good pace.
GliderJohn


I imagine when they finally have to admit to how much damage is caused to the earth producing lithium and deposing of the batteries to power these new fangeled electric vehicles and the real reason that gas may go to perhaps six dollars a gallon... then hopefully the shit will hit the fan ..we shall see i guess
Keener :cool: