It doesn’t have to be “better”, it has to be “ different”.
If the driving factor in bike choice is looking for the “best” bike, then we would all be riding the identical bike. My Norge and V85 are nowhere near the “best” bike, but I wouldn’t want either of them if they were.
I don’t want my two bikes to be the best, I want them to be mine and to be obviously so.
I’ll pose the question…
If I put up a shot of a stock V85 or red ‘07 Norge and asked…
“Who owns these” ?
No one would know.
If I asked that same question about my current two ?
We know the answer.
Now I know that is sickeningly self serving, but the customisation process creates the memory.
The bike is the tool we use for lifestyle enhancement, THAT’S what makes the bike “ better…”.
If I had owned 15 red Norges, and sold each one every time I needed to go to the corner store, none would hold any value.