Author Topic: They forgot something in the marketing (Read 7557 times)

canuguzzi · « **on:** March 03, 2016, 06:04:35 PM »

Roamer, Bobber or Traveler: different personalities, a common Moto Guzzi DNA.
These are specialists bikes. Able to take you around town or bring you to the edge of the world. We prefer to make them eclectic, forged in vision and engineered to satisfy your need for something true, new and faithful to the most authentic Moto Guzzi values. Thats why we made the V9, because we wanted to create a bike easy to ride but beautiful to look at and satisfying to experience. Then we realized that such a bike would appeal to too many people to have just one soul. And so we made three:

V9 Roamer, V9 Bobber and V9 Traveler. A unique bike doesn't mean just one bike but three unique bikes. But theres a common base, authenticity and faithfulness to our values. Our glorious Small Block twin, re-mastered to make it stronger and more responsive but keeping it in check with our evolved traction control MGTC. And we also put in our new multimedia platform MG-MP, because this generation of Moto Guzzi bikes is connected to you in ways like no other.

V9 lets you travel with a modern chassis, agile but safe thanks to the ABS and tires to compliment performance and looks. These are motorcycles able to navigate the city traffic, cruise on a warm night out, explore the local roads or go the distance where the destination is a week away, with or without roads. The V9s are bikes that distinguish themselves from the masses thanks to flagship-worthy details and unmistakable designs. These are three bikes from a common family, each different but born from the same unmistakable family, Moto Guzzi.

Roamer is an authentic custom, Mandello-style. Classic, elegant, designed to never get old, made for people that can see open skies even between skyscrapers, safe in the knowledge that going slow doesn't mean wasting time.

Bobber is all substance. Lean, athletic, proudly minimal. A motorcycle where classic and modern styles live side by side, because authentic values never go out of style.

Traveler is the ultimate competence on any road or any place you want it to take you. A motorcycle that reaches deep into your soul and takes on on that experience nothing else can and also lets you share it two-up.

Moto Guzzi V9 Roamer, Bobber and Traveler. Which V9 is part of you?

Compared to what MG has up:

"Roamer or Bobber: different personalities, a common Moto Guzzi DNA.
There are specialists� bikes. Very fast, or able to bring you to the edge of the world. We prefer to make them eclectic, thought and engineered to satisfy your need for something true, new but faithful to the most authentic Moto Guzzi values. That�s why we made the V9. Because we wanted to create a bike easy to ride but beautiful to look at. And to touch. Then we realized that such a bike would appeal to too many people to have just one soul. And so we made two.

V9 Roamer and V9 Bobber, because a unique bike doesn�t mean just one bike. But there�s a common base, authentic and faithful to our values. Like our glorious Small Block twin, re-engineered to make it even more strong and responsive � but keeping it in check with our evolved traction control MGTC. And we also put in our new multimedia platform MG-MP, because the smartphone is always with us � let�s make it a travel buddy.

V9 lets you travel with a modern chassis, agile but safe thanks to the ABS. With tires as performing as they compliment her look. A motorcycle able to navigate the city traffic or to make you enjoy your trip when you escape from the chaos of the city. A bike that distinguishes herself from the masses thanks to flagship-worthy details and an unmistakable design. Strike that, it�s two designs.

Roamer is an authentic custom, Mandello-style. Classic, elegant, designed to never get old, made for people that can see open skies even between skyscrapers, safe in the knowledge that going slow doesn�t mean wasting time. Bobber is all substance. Lean, athletic, proudly minimal. A motorcycle where classic and modern styles live side by side, because authentic values never go out of style.

Moto Guzzi V9 Roamer and Bobber. Which V9 are you?"

Add, take away or anything you want. Make it better, who knows what might happen.

The Traveler? A blend between Norge and Stelvio.

Perazzimx14 · « **Reply #1 on:** March 03, 2016, 06:17:26 PM »

Quote from: Norge Pilot on March 03, 2016, 06:04:35 PM

Moto Guzzi V9 Roamer and Bobber. Which V9 are you?"

Neither! I'd sooner have a sister working in a whorehouse than be seen on the V9 in any to date format.

flip · « **Reply #2 on:** March 03, 2016, 06:19:59 PM »

Quote from: Perazzimx14 on March 03, 2016, 06:17:26 PM

Neither! I'd sooner have a sister working in a whorehouse than be seen on the V9 in any to date format.

RayB · « **Reply #3 on:** March 03, 2016, 06:20:52 PM »

Ha ha ha.......good un

ohiorider · « **Reply #4 on:** March 03, 2016, 06:27:50 PM »

NP, your ad copy makes me think 'hmmmm, I should go look at one of these.' MG ad copy makes me think 'damn, I wish they'd hire a marketing person to write their copy.' Almost like MG thinks of the marketing as an afterthought. They appear to work on the 'build a better mousetrap' theory.

Nice job on your part.

Bob

PJPR01 · « **Reply #5 on:** March 03, 2016, 08:39:03 PM »

A for effort NP!

I would whittle it down to a few attention grabbing choice adjectives and images to set the stage and then go with your finishers for each style.

265coupe · « **Reply #6 on:** March 03, 2016, 09:06:15 PM »

Maybe a V9 Traveler (either as a Scrambler or Adventure) might be on the cards for the next model release. Sure makes sense.

twowings · « **Reply #7 on:** March 03, 2016, 09:17:21 PM »

Hopefully with a 32L tank....

rob-mg · « **Reply #8 on:** March 03, 2016, 09:47:18 PM »

Not sure that it's this complicated.

I have a V7 II Special because the Racer reminds me of Versace (if not Liberace), the Stone reminds me of Abercrombie and Fitch via L.L. Bean, and the Special reminds me of Valentino.

All great fashion, but I do like Valentino.

:)

PJPR01 · « **Reply #9 on:** March 03, 2016, 09:51:13 PM »

Yeah...but you can't market it like that unless you're willing to pay major royalties to those folks or their estates/companies! But I can see the V-connection is working well!

V for Valentino
V for Versace
V for Va Va Voom

AT least it wasn't D for Donatella or L for Lagerfeld!

rob-mg · « **Reply #10 on:** March 03, 2016, 09:58:17 PM »

Quote from: PJPR01 on March 03, 2016, 09:51:13 PM

Yeah...but you can't market it like that unless you're willing to pay major royalties to those folks or their estates/companies! But I can see the V-connection is working well!

V for Valentino
V for Versace
V for Va Va Voom

AT least it wasn't D for Donatella or L for Lagerfeld!

I once met Lagerfeld in a bookstore on Saint Germaine de Pres.

If he designed a bike, I'd be lined up to buy it.

:)

rob-mg · « **Reply #11 on:** March 03, 2016, 10:04:44 PM »

Quote from: PJPR01 on March 03, 2016, 09:51:13 PM

Yeah...but you can't market it like that unless you're willing to pay major royalties to those folks or their estates/companies! But I can see the V-connection is working well!

V for Valentino
V for Versace
V for Va Va Voom

AT least it wasn't D for Donatella or L for Lagerfeld!

How about a Moto Guzzi jointly designed by Galluzzi and Lagerfeld.

PJPR01 · « **Reply #12 on:** March 03, 2016, 10:12:22 PM »

Good one!

If the accessories include a pair of his fashionable sunglasses, but nothing resembling those funky collars, it might be a nice accessory, but I doubt the Italians would agree to a German designing their bikes. Now if it were a pair of Barufaldi's...we'd have a winner!

Penderic · « **Reply #13 on:** March 04, 2016, 12:13:01 AM »

And the right Motorcycle Models can help sell the product.

or

frans belgium · « **Reply #14 on:** March 04, 2016, 02:06:58 AM »

Quote from: Perazzimx14 on March 03, 2016, 06:17:26 PM

Neither! I'd sooner have a sister working in a whorehouse than be seen on the V9 in any to date format.

BRIO · « **Reply #15 on:** March 04, 2016, 10:09:45 AM »

"V9 lets you travel with a modern chassis, agile but safe thanks to the ABS."

What year is this? 1996?

They might as well be bragging about disc brakes and fuel injection.

oldbike54 · « **Reply #16 on:** March 04, 2016, 10:21:32 AM »

The relevance of some of the names here elude me . Versace ? Lagerfield (sp)? No idea who these people are , checked a list of racers , not there , are they race engineers for SBK or gp teams

Dusty