Author Topic: Sales numbers. Interesting... (Read 8540 times)

Luap McKeever · « **on:** March 12, 2019, 07:45:00 AM »

The writing is on the wall. Small blocks set to take over the world. Here's 2018 sales numbers for Guzzi in Italy.

V7 - 1,645
V9 Bobber - 198
V9 Roamer - 96
CALIFORNIA 1400 TOURING - 23
California 1400 Bold - 21
CALIFORNIA 1400 ELDORADO - 18
MGX-21 - 14

oldbike54 · « **Reply #1 on:** March 12, 2019, 07:50:55 AM »

Interesting that the V7 is outselling the V9 .

Dusty

kingoffleece · « **Reply #2 on:** March 12, 2019, 08:45:43 AM »

Looking at those numbers one wonders why even bother to make some models.

Kev m · « **Reply #3 on:** March 12, 2019, 08:48:37 AM »

I forget, but it Italy their number one market place?

I kinda feel like in the past we were told it was Italy, Germany, then the rest of the world or maybe Italy, rest of EU, rest of world?

I'm just wondering if there are any meaningful swags we can take away from those numbers to extrapolate worldwide sales?

I mean other than the V7 is hands down what is selling right now.

rocker59 · « **Reply #4 on:** March 12, 2019, 08:49:51 AM »

Quote from: kingoffleece on March 12, 2019, 08:45:43 AM

Looking at those numbers one wonders why even bother to make some models.

California 1400: la fine è vicina

s1120 · « **Reply #5 on:** March 12, 2019, 08:50:14 AM »

Interesting. wonder what the worldwide break down is.

Tusayan · « **Reply #6 on:** March 12, 2019, 09:01:04 AM »

Quote from: Kev m on March 12, 2019, 08:48:37 AM

I forget, but it Italy their number one market place?

I kinda feel like in the past we were told it was Italy, Germany, then the rest of the world or maybe Italy, rest of EU, rest of world?

Traditionally the biggest market for Guzzi has been Germany.

I am not surprised at the distribution of sales among models. This is analogous to Ducati in 1995, and the V7 is the 750 Monster.

Toecutter · « **Reply #7 on:** March 12, 2019, 09:11:22 AM »

Well... IN Europe. the V7 is the Guzzi that makes sense. Congested streets, batshit traffic, expensive gas, ever increasing regulations. It's a small, fuel efficient-ish bike, that's also the least expensive in the range.

Over on this side of the pond... it's a fuel efficient-ish bike, that hits all the current styling cues, and meets the wants of a changing demographic.

I am in no way surprised at the numbers as shown. Despite a few people's snobbish reaction to the V7 and it's owners as trespassers and pretenders to the brand, the small block is what riders (that are willing to take a chance on Guzzi, and don't want to ride a Bonnie) today want.

And, it's a damn good bike.

s1120 · « **Reply #8 on:** March 12, 2019, 09:19:23 AM »

Quote from: Toecutter on March 12, 2019, 09:11:22 AM

Well... IN Europe. the V7 is the Guzzi that makes sense. Congested streets, batshit traffic, expensive gas, ever increasing regulations. It's a small, fuel efficient-ish bike, that's also the least expensive in the range.

Over on this side of the pond... it's a fuel efficient-ish bike, that hits all the current styling cues, and meets the wants of a changing demographic.

I am in no way surprised at the numbers as shown. Despite a few people's snobbish reaction to the V7 and it's owners as trespassers and pretenders to the brand, the small block is what riders (that are willing to take a chance on Guzzi, and don't want to ride a Bonnie) today want.

And, it's a damn good bike.

Its also the most standard, do it all, blank slate bike.. Makes full sense.

bad Chad · « **Reply #9 on:** March 12, 2019, 09:43:04 AM »

I’m just curious, where did these numbers come from?

Roebling3 · « **Reply #10 on:** March 12, 2019, 10:48:10 AM »

Isn't there still licensing and tax code constraints on engine size above
750cc's in Europe?
Big cruisers and tourers may be too opulent for European tastes. They hardly fit (in my view), any paved roadway w/mixed traffic at betwixt 100 and 200k/h. . . An even poorer fit in villages, on cobblestones, in the wet. Or loaded and 2 up on most any mountain pass. A big ADV/GS? yes.
Assuming you're big enough to it right side up, again. R3~

JJ · « **Reply #11 on:** March 12, 2019, 11:01:16 AM »

Quote from: Luap McKeever on March 12, 2019, 07:45:00 AM

The writing is on the wall. Small blocks set to take over the world. Here's 2018 sales numbers for Guzzi in Italy.

V7 - 1,645
V9 Bobber - 198
V9 Roamer - 96
CALIFORNIA 1400 TOURING - 23
California 1400 Bold - 21
CALIFORNIA 1400 ELDORADO - 18
MGX-21 - 14

2,015 total units SOLD in Italy only? That does not seem too many..the number must be much higher worldwide (?)
What about the USA? NE / SE Asia?

rocker59 · « **Reply #12 on:** March 12, 2019, 11:07:45 AM »

Quote from: JJ on March 12, 2019, 11:01:16 AM

2,015 total units SOLD in Italy only? That does not seem too many..the number must be much higher worldwide (?)
What about the USA? NE / SE Asia?

Yes. Italy Market.

I would expect the USA total number is about half of Italy's, but with a few more Cal14s and fewer V7s.

xackley · « **Reply #13 on:** March 12, 2019, 11:08:36 AM »

Who are these people with a snobbish reaction to the V7. The v7 is the current offering that looks most like a true guzzi. V9 ain't to far off but the V7 wins in the classic motorcycle appearance contest.

Toecutter · « **Reply #14 on:** March 12, 2019, 11:38:17 AM »

The attitude is out there, and has been put forth a few folks on here, too... that it's a silly little hipster bike, a coffee runner, owned by posers and wannabes and newcomers who are an affront to Guzzi faithful., and that the bike is all style no substance. Much like ever brand specific forum has a segment that doesn't like anything changing, ever.

Now, of course, someone will tell me nobody on this forum would say such a thing... and I'm not going hunting for the posts, but they're here.

Tusayan · « **Reply #15 on:** March 12, 2019, 11:54:03 AM »

The small block bikes are actually the most traditional bike built by Guzzi, reaching back to the late 70s. The styling is retro-hipster, emulating the V7 Sport, which to a traditionalist is a bit odd but inconsequential to the engineering.

In terms of the basic platform a refinement of the past is increasingly looking to be the future, and copying over complex 21st century BMW designs a failed strategy. I don’t see how a Guzzi traditionist would see that as anything but a positive.

TalbotMatra · « **Reply #16 on:** March 12, 2019, 01:14:10 PM »

In 2018, Moto Guzzi sold only 763 bikes in Germany.

I hope the V85 TT becomes a bestseller!

Ciao
Lars

elvisboy77 · « **Reply #17 on:** March 12, 2019, 01:17:48 PM »

Not surprising. They are, after all, a small hand made motorcycle shop. I'm responsible for 6% of all Eldorado sales then if I were in Italy. Lol

Great info, thanks. Guzzi is alive and well!

john hooper · « **Reply #18 on:** March 12, 2019, 01:19:36 PM »

I think the talk was of breaking 10 000 sales worldwide this year.

John

Tusayan · « **Reply #19 on:** March 12, 2019, 01:41:34 PM »

Quote from: john hooper on March 12, 2019, 01:19:36 PM

I think the talk was of breaking 10 000 sales worldwide this year.

It has been every year for a long time. The customer reception and initial tests of V85TT are some indication that it could be possible now, and more importantly sustainable with a product line that has ‘legs’ to be market competitive in future years without high development costs.

bad Chad · « **Reply #20 on:** March 12, 2019, 04:05:47 PM »

I’m just curious, where did these numbers come from?

JC85 · « **Reply #21 on:** March 12, 2019, 04:28:56 PM »

That's a shame to hear, but it makes sense that the smaller block bikes are outselling the larger ones in Europe. Personally, I'm not a huge fan of the new Californias and Eldorados. I'm more comfortable around 1000cc or less to begin with, and the cut out tank that the huge engine necessitates just doesn't appeal to me, aesthetically. I will be on the lookout to purchase an early 2000s California sometime within the next couple of years, though! Love those things.

guzzi4me · « **Reply #22 on:** March 12, 2019, 06:14:08 PM »

Quote from: JC85 on March 12, 2019, 04:28:56 PM

That's a shame to hear, but it makes sense that the smaller block bikes are outselling the larger ones in Europe. Personally, I'm not a huge fan of the new Californias and Eldorados. I'm more comfortable around 1000cc or less to begin with, and the cut out tank that the huge engine necessitates just doesn't appeal to me, aesthetically. I will be on the lookout to purchase an early 2000s California sometime within the next couple of years, though! Love those things.

Plan on going to the WG Cedar Vale National, buy a couple of raffle tickets and win a 2002 California Stone that has just been gone through.

The Cali series is a great bike!!

Ride safe and often,

Jeff

giusto · « **Reply #23 on:** March 12, 2019, 06:58:09 PM »

Quote from: rocker59 on March 12, 2019, 08:49:51 AM

California 1400: la fine è vicina

l'inizio della fine

bpreynolds · « **Reply #24 on:** March 13, 2019, 06:06:10 AM »

These numbers seem totally expected to me. As others have said, I would be greatly more interested in worldwide totals.

twowheeladdict · « **Reply #25 on:** March 13, 2019, 06:41:51 AM »

Quote from: Toecutter on March 12, 2019, 09:11:22 AM

Well... IN Europe. the V7 is the Guzzi that makes sense. Congested streets, batshit traffic, expensive gas, ever increasing regulations. It's a small, fuel efficient-ish bike, that's also the least expensive in the range.

Over on this side of the pond... it's a fuel efficient-ish bike, that hits all the current styling cues, and meets the wants of a changing demographic.

I am in no way surprised at the numbers as shown. Despite a few people's snobbish reaction to the V7 and it's owners as trespassers and pretenders to the brand, the small block is what riders (that are willing to take a chance on Guzzi, and don't want to ride a Bonnie) today want.

And, it's a damn good bike.

Fuel efficient-ish? I get 60 mpg. I would say it is very fuel efficient.

twowheeladdict · « **Reply #26 on:** March 13, 2019, 06:42:39 AM »

Quote from: oldbike54 on March 12, 2019, 07:50:55 AM

Interesting that the V7 is outselling the V9 .

Dusty

After watching videos of the narrow curvy roads in Italy it makes perfect sense to me.

JohninVT · « **Reply #27 on:** March 13, 2019, 08:00:44 AM »

The V7 numbers don't surprise me. What surprises me is that all 1400's combined only added up to 76. That's not sustainable.

rocker59 · « **Reply #28 on:** March 13, 2019, 08:09:56 AM »

Quote from: giusto on March 12, 2019, 06:58:09 PM

l'inizio della fine

triste ma vero

Toecutter · « **Reply #29 on:** March 13, 2019, 09:08:40 AM »

Quote from: JohninVT on March 13, 2019, 08:00:44 AM

The V7 numbers don't surprise me. What surprises me is that all 1400's combined only added up to 76. That's not sustainable.

Yeah but those are "Italy" numbers. I can count on ONE hand how many "large" bikes I saw in three weeks of wandering Italy.

Europe and large cruisers just aren't a good match.

News:

Author Topic: Sales numbers. Interesting... (Read 8540 times)

oldbike54

elvisboy77

bpreynolds