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Do you know for sure it’s licensing that’s the issue there? Seems to me on the surface that folks there (and everywhere more or less) are attracted to the FAAAAASSSSTT Italian brands. So maybe it’s as much brand marketing as it is licensing.
Interesting move that's probably not going to fly very good in America. Most dealers have the brands they carry in their names as product identifiers. Just in my neck of the woods, there is Harper Moto Guzzi, Heritage Indian, Heritage Triumph, Pig Trail Harley Davidson, Sunrise Honda, Yamaha of Harrison, and dozens more alike. And since the word Guzzi is actually a surname of actual people, they'll get a lot of court appearances with this if they push too hard. Imagine having the last name of Guzzi while owning a liquor store and calling it "Guzzi Liquor", or a sign outside your business and having this little company coming along telling you to remove it. Heck, I have a "Moto Guzzi PKWY" sign at the end of my driveway. Come and take it . I think they're picking the wrong battle here. They should be focusing on quality assurance, customer service, increased dealerships, competitors and inflation to keep their little products alive a little longer rather than fighting those who advertise for them, completely free. Or even better, focus on building a reliable 1800cc liquid cooled touring-bagger loaded with tons of tech .Hey, if any of you all want to put the name of my computer business outside your business, t-shirt or website, feel free...and thanks!
Royal Enfield went through nonsense like this with their present "Interceptor 650" models, one of which I own. 50-60 years ago RE had a model called the Interceptor. When the parent company in UK folded, the name was picked up by Honda for their so-named V-4 models in the 1980s. Honda apparently copyrighted the model name in the USA, only.When RE came out with their Interceptor in 2019, Honda's well-oiled USA legal machine pounced on them and enjoined them from calling the model in the USA the "Interceptor 650". So, the hapless RE folks re-badged it the "INT-650". What an "INT" is escapes me, but apparently Honda was satisfied.I disliked this nonsensical moniker on my bike's side covers so I sourced a pair of perfectly-copied non-USA "Interceptor 650" decals from Sticker_Dude in Australia. They fit right over the INT decals and the side covers. I hope Honda lawyers do not peruse the WGC board.Ralph
so then this is something they may not like? https://ibb.co/5sTb4w2
Harley did the same thing once their popularity skyrocketed so they could make money off the name. That's when the Harley bath towels hit the dealer shelves.
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