Moto Guzzi sales pretty sluggish?

[Clifton]

Hard not to notice so much new inventory is aged and discounted at the (PA) dealer I frequent, I'm sure it's depressing to them. Is this typical for Guzzi dealers? There seems to be some interest in the new V7 Sport but if you were a dealer with V7's in stock, and not selling, would you order new ones?.

They show only (2) 2025 models which are V85TT. After them:

(8) 2024 models including 3 Stelvios, Mandello, and 4 V7 Stones
(4) 2023 models including V7 Specials, V9 Bobber, and a V85 Travel
(1) 2022 V9 Bobber that's marked down to $7K (about the same as a KLR 650).

[Lee Bruns]

To make it worse the floorplan financing from Corp is awful. And they are constantly pressuring dealers to carry more bikes, more inventory, all while not delivering on parts, or paying warranty claims. The way MGNA treats dealers in the US if criminal. I'm shocked that any continue to even carry the brand.

[Clifton]

I imagine dealers would be eager to take more bikes........ if they sold within a few months, up to a year tops.

[SIR REAL ED]

Hard not to notice so much new inventory is aged and discounted at the (PA) dealer I frequent, I'm sure it's depressing to them. Is this typical for Guzzi dealers? There seems to be some interest in the new V7 Sport but if you were a dealer with V7's in stock, and not selling, would you order new ones?.

They show only (2) 2025 models which are V85TT. After them:

(8) 2024 models including 3 Stelvios, Mandello, and 4 V7 Stones
(4) 2023 models including V7 Specials, V9 Bobber, and a V85 Travel
(1) 2022 V9 Bobber that's marked down to $7K (about the same as a KLR 650).

What dealer are you referring to?

Publicity may help sales.....

[Air-Cooled]

The V85 TT seems to be selling well as is the V7 Corsa.  Why?  'Cuz they look great!

[twowheeladdict]

The motorcycle industry as a whole is in a slump. 

[Kev m]

Hard not to notice so much new inventory is aged and discounted at the (PA) dealer I frequent, I'm sure it's depressing to them. Is this typical for Guzzi dealers? There seems to be some interest in the new V7 Sport but if you were a dealer with V7's in stock, and not selling, would you order new ones?.

They show only (2) 2025 models which are V85TT. After them:

(8) 2024 models including 3 Stelvios, Mandello, and 4 V7 Stones
(4) 2023 models including V7 Specials, V9 Bobber, and a V85 Travel
(1) 2022 V9 Bobber that's marked down to $7K (about the same as a KLR 650).

"All this has happened before, all this will happen again".

Or stated another way, this is nothing new, it's business as usual.

[Moparnut72]

I rode to Reno today. I stopped in the Harley dealership as I had to pee and it is convenient. For mid-day on a Saturday there weren't very many people in the store. It was packed with bikes though. They even had a 500 on the floor in the hallway to the john. It looked new. Just up the street an accessory shop was going to have a party there was hardly anyone there but I don't think it had gotten started yet. I didn't go to the Guzzi store as they probably couldn't care less if I darkened their doors.
kk

[Air-Cooled]

I didn't go to the Guzzi store as they probably couldn't care less if I darkened their doors.
kk

...or their toilet.

[Vagrant]

JMHO, I stopped by the new Guzzi, Aprilia, Cf moto, dealer in Blairsville Ga. yesterday. They had their grand opening and a demo day. Unfortunately, the demos were Aprila only and they don't interest me.  He built a beautiful store that if he plays his cards right could be a destination shop just like Riders hill used to be.
But, I left with the feeling that Aprilia is doing everything in their power to kill Guzzi. Looking at all of the new bikes from them and CF moto they are brilliantly shinney paint that catches your eye! All the Guzzi's but one v85 were flat F N ugly eye sores! I know somebody here will take offense but seriously, can you really expect a WWII olive drab and flat black V7-850 to sell? Or could you even give away a totally flat black V85 at any price. In addition, looking at the Aprilia RS457 at about 1/3 less than a V7 it looks to have great forks, shock, brakes instead of the cheapest crap on the market along with nice paint! 
I then went to TWO campground to BS and I looked at two versions of the Triumph 400. Both have brilliant paint, chrome, nice forks and overall look to be much higher quality at 1/2 the price of a v7.   
Somebody in marketing needs to get their head out of their AZZ and make the Guzzi's sparkle again!

[Ncdan]

In my opinion MG will continue to decline at a faster rate than other brands until they start back designing motorcycles that appeal to all motorcycle enthusiast other than the sport riders. Yes I’m referring to the riders that like cruiser type bikes such as the Vintage, 1400, and EV models and offer a touring model with the appropriate equipment for touring.

[snobear]

In our area lack of dealers is a major roadblock to seeing more Moto Guzzi's.
The closest dealer we have is 6 1/2 hours away so things as simple as getting the engine service light reset don't happen.
In turn resale for Moto Guzzi in this area is very difficult with no dealers around.

[Clifton]

What dealer are you referring to?

Publicity may help sales.....

https://www.kissellmotorsports.com/default.asp?page=xNewInventory#page=xNewInventory&make=moto%20guzzi

I have to agree with Vagrant regarding the overall "dullness" of finish on many models. Flat paint on bodywork and even exhaust systems may save money but it also looks it.

[bad Chad]

I sound like a skipping record, "Kev is right".    For 26 years I have been ridding and following closely what Moto Guzzi does, and for 26 years I have heard the same complaints.  I'm not commenting of the validity of the complaints, although some are clearly incorrect, just that the complaints don't change over the years, at least on this outlet.

[bigbikerrick]

I agree with Vagrant, Guzzi needs to kick up the "bling" of their new bikes. The drab paint schemes, dont do much in the showroom, when parked next to bright, blingy bikes, with bold new graphics, that catch your eye. A good observation!
Rick.

[John Ulrich]

Going out of business since 1921.

[moto-uno]

  Here in the lower mainland , the large Indians and MV Agustas have basically gone unsold with $4000.00 + discounts and there are literally rows of them between their 3 stores . Let's not mention KLM  .

[bad Chad]

HD dealers in at least some geographic areas are reportedly awash in new unsold inventory.

[Huzo]

JMHO, I stopped by the new Guzzi, Aprilia, Cf moto, dealer in Blairsville Ga. yesterday. They had their grand opening and a demo day. Unfortunately, the demos were Aprila only and they don't interest me.  He built a beautiful store that if he plays his cards right could be a destination shop just like Riders hill used to be.
But, I left with the feeling that Aprilia is doing everything in their power to kill Guzzi. Looking at all of the new bikes from them and CF moto they are brilliantly shinney paint that catches your eye! All the Guzzi's but one v85 were flat F N ugly eye sores! I know somebody here will take offense but seriously, can you really expect a WWII olive drab and flat black V7-850 to sell? Or could you even give away a totally flat black V85 at any price. In addition, looking at the Aprilia RS457 at about 1/3 less than a V7 it looks to have great forks, shock, brakes instead of the cheapest crap on the market along with nice paint! 
I then went to TWO campground to BS and I looked at two versions of the Triumph 400. Both have brilliant paint, chrome, nice forks and overall look to be much higher quality at 1/2 the price of a v7.   
Somebody in marketing needs to get their head out of their AZZ and make the Guzzi's sparkle again!

I don’t reckon V85’s look drab at all…










I wonder how he’d go selling this one…

[Kev m]

But, I left with the feeling that Aprilia is doing everything in their power to kill Guzzi. Looking at all of the new bikes from them and CF moto they are brilliantly shinney paint that catches your eye! All the Guzzi's but one v85 were flat F N ugly eye sores! I know somebody here will take offense but seriously, can you really expect a WWII olive drab and flat black V7-850 to sell? Or could you even give away a totally flat black V85 at any price. In addition, looking at the Aprilia RS457 at about 1/3 less than a V7 it looks to have great forks, shock, brakes instead of the cheapest crap on the market along with nice paint! 
I then went to TWO campground to BS and I looked at two versions of the Triumph 400. Both have brilliant paint, chrome, nice forks and overall look to be much higher quality at 1/2 the price of a v7.   
Somebody in marketing needs to get their head out of their AZZ and make the Guzzi's sparkle again!

Your personal preference for chrome/paint aside, no one who was going to buy an Aprilia is going to buy a Guzzi cause it's bright.

No one who was gonna buy a Guzzi buys an Aprilia instead for the same reason.

[blu guzz]

Sadly for our hobby, it is not immune to economic forces.  When people feel insecure about their economic future, they usually stop spending money on non-necessary ( I know, I hear you) larger purchases.  The RV industry is going through this right now as well and some would say they are even less necessary and generally far more expensive than a motorcycle and many people have to pay even more money each month to store them.  I don't know anything about the boat industry, but I imagine they are feeling the same impact.  I think it will be a tough few years for hobby spending.  If and when we get the V7 with cruise control, I will spend some of my money in spite of the doom and gloom of the economy as it will be time to give up my large and heavy bike.  But given the sluggishness of MG's time table and that there are a fair number of new 2024s, that likely won't be until next spring.  For me, that would be good timing. If there is a silver lining in this, there will lots of bargains on used bikes, rv's and boats, but less dealers around to service them.
Sorry for the doom and gloom but it is Monday morning and I have to go to work.

[Perazzimx14]

From my understanding Piaggio is famous for making dealerships take on far more inventory than they want or can reaslitically sell. This is eveident in that almost every MG dealership has NOS sometimes several year old NOS stagnating on the showroom floor. Its how I got my 1st Guzzi. In 2011 a local MG dealership had 2 leftover 2007 Griso's they had listed on eBay for thousands off MSRP. I made an even lower offer and they accepted just to get the bike off their bank statment. Good for me bad for the dealership that took a financial bath.

Couple satruating dealers with levels they can not sell in good times and the motorcycle market in steady decline post pandemic and you have a recepie for lots of dealers being stuck with NOS and new units arriving further burdonening the dealership.

Other manufacturers are guilty of this too and I get it. Thier job is to manufacturer and show growth year to year but overproducing to keep production numbers up to look good on paper can only last so long. 

[rocker59]

In my opinion MG will continue to decline at a faster rate than other brands until they start back designing motorcycles that appeal to all motorcycle enthusiast other than the sport riders. Yes I’m referring to the riders that like cruiser type bikes such as the Vintage, 1400, and EV models and offer a touring model with the appropriate equipment for touring.

What Guzzi "sport models" are the "sport riders" buying" ?

I don't see a single "sport bike" in Guzzi's lineup.  They have a sport-touring bike (V100 Mandelo), two ADVbikes (V85TT and V100 Stelvio), then an endless parade of V7 variants which are small standards.

I don't disagree with you that Guzzi needs a full size standard and a full size touring cruiser.  The lack of California variants in the line is a gaping hole.  However, the Cal14 sold in the hundreds and was a top notch sales dud.  Too big and cumbersome.   

Piaggio need to develop a replacement for the V11EV California series. If it's powered by some version of the new V100 mill, then all the better.

[rocker59]

Hard not to notice so much new inventory is aged and discounted at the (PA) dealer I frequent, I'm sure it's depressing to them. Is this typical for Guzzi dealers? There seems to be some interest in the new V7 Sport but if you were a dealer with V7's in stock, and not selling, would you order new ones?.

They show only (2) 2025 models which are V85TT. After them:

(8) 2024 models including 3 Stelvios, Mandello, and 4 V7 Stones
(4) 2023 models including V7 Specials, V9 Bobber, and a V85 Travel
(1) 2022 V9 Bobber that's marked down to $7K (about the same as a KLR 650).

If you look at Cycle Trader, you'll see it across the industry.

Triumph dealers are still offering new 2023 and 2024 models for sale.  And despite being on the rise with several of their offerings, you can find leftover Royal Enfields such as the Continental GT and INT650 from 2022, 2023, 2024.

[Perazzimx14]

If you look at Cycle Trader, you'll see it across the industry.

Triumph dealers are still offering new 2023 and 2024 models for sale.  And despite being on the rise with several of their offerings, you can find leftover Royal Enfields such as the Continental GT and INT650 from 2022, 2023, 2024.

KTM will probably be offering 2024 models for decades to come.

[Vagrant]

Huzo, your bike would sell before anything they now offer. It's a eye popper!
Somebody please start a survey for flat paint instead of shiny, so Kev finds out he is in the minority.
Since 2016 I have bought three new V85's and  two new v7's. All shiny! None would have been bought if flat. I also picked up a used 16 v7II stone that was flat silver but it was at a very good price.

[Kev m]

Huzo, your bike would sell before anything they now offer. It's a eye popper!
Somebody please start a survey for flat paint instead of shiny, so Kev finds out he is in the minority.
Since 2016 I have bought three new V85's and  two new v7's. All shiny! None would have been bought if flat. I also picked up a used 16 v7II stone that was flat silver but it was at a very good price.

If I'm in the minority there are a lot of brands making styling mistakes right now.

No I think it's the old guys who are dying off that are in the minority.

But I don't care either way as long as someone still makes something without (or at least with less) chrome.

Ick

Either way you missed my point. Sport bike riders buy sport bikes, because they ARE SPORT BIKES. They don't buy them INSTEAD of a Guzzi because they are shiny.

Similarly, no one buys a Sport bike when they WANTED a Guzzi.

[DoubleGuzzi]

I bought a shiny! 

TBF, the Carbon Dark is kinda Marmite/Vegemite(if you must!). You either like a red head with plain (matte paint) allure, or you don't. [Unless like me you might compromise 'cos of the carbon fibre.]

[Brand X]

I have had 3 Aprilia's ,and 3 Guzzi's .I think color had very little to do with owning any of them.. I believe I do land on the shiny side of things if possible.. So I think Kevin is probably correct... One flat/satin black Aprilia, and one Guzzi in the same color.

[twowheeladdict]

included in the recent email I got from Moto Guzzi.

"Produced in the new factory at the historic Mandello Del Lario site, the V7 Sport ignites Moto Guzzi's sporting DNA with new grit and character.
Are you ready to experience it?"

doesn't sound like a company being shut down.