New Moto Guzzi Door Mats Available Now
Jay, your computer threw up. Repeatedly. ;D
Those Italians! It is smart marketing with a professional PR campaign, designed to target a new market demo. 8)Look at what the Indian brand did to promote their new motorcycles. Spy shots, movie cameos, teaser media released like clockwork!
Hey, just as an aside, for those wanting to check your personal fit.This scrambler has been added to " cycle-ergo.com ", a motorcycle ergonomics simulator...
I sat on this one at the Dallas show
Talked to the Portland dealer today, said they had preorders for 40.
Well. Looks like the Scramblers are suddenly Ducati's biggest seller.http://www.motorcycledaily.com/2015/07/new-scrambler-fuels-big-sales-increase-for-ducati/Should Guzzi be paying attention? Honest question.
Overall, Ducati sales increased 22% over the similar time frame in 2014. When an entirely new model concept, such as the Scrambler, jumps to the top (in terms of sales volume) that quickly (the Scrambler has barely been in dealers 6 months), it confirms a significant shift in market demand. We chuckled a bit about BMW’s decision to offer the R nineT with a visible weld seam, but no one can deny that the hipster ethos (authenticity) is driving an important part of the market for motorcycles. Yamaha has its “garage built” program, and a big sales success with its Star Bolt line, further evidence that this is no longer just a trend.
They ALREADY ARE.Ducati's Scrambler isn't a success because it is a "SCRAMBLER" per se.It's a success because of the "garage build" concept.It's small enough, cheap enough, and comes in enough variations that people can buy them and do what they want with them.It's the cheap and easy entry to a brand, and the entry to a project while still getting the "reliability" of a brand new bike.It's the reason for success of the Monster line before the Scrambler, it's the reason for the success of the V7, it's the reason for the success of the Sportster, and the Bonnie too... In the case of Guzzi you've got the 3 variants from the factory Stone/Special/Racer, and then this:http://www.garagemotoguzzi.com/en/the-kits/
Excellent points, Kev. And I do think Guzzi has upped their game a great bit, especially the garage aspect of the V7. This being said, I was sorta hinting at that old dead power issue, :Beating_A_Dead_Hors e_by_liviu, and wondering if Guzzi should be considering this any more per se in light of the Scrambler sales - Scrambler here being the class leader in terms of performance among these smaller retro bikes to include Triumphs and Geese...I guess. Are V7s still MGs biggest sellers? I vaguelly recall they are?
I haven't been following this thread or this bike but I have to say, based on the above photo that this is not an attractive bike. Maybe they look better in person?