BUELL is BACK!!

[jbell]

Heresy perhaps, but Eric's vision was, maybe, fatally flawed when he tried to revive his operation with machines were in an impossibly competitive segment.

No argument here.  Was he doing engineering for others beside Hero?

[kidsmoke]

My S3T was basically a Buell Griso.

There was a lot to like about it.

This speaks to my thought, and that of others here. Not that I'd want to undermine Guzzi sales, but the Griso and the Monster fill a niche, as does the 9T, and all European. If Buell targeted that slice, as a US build, he doesn't compete with Harley/Indian/Victory, and gives the Jingo's a legitimate alternative in brand and segment.

[Mark West]

Reminds me of when Stellican bought the Indian name. people thought it was great since they had really deep pockets and a history of bringing back other companies like Chris-Craft. They were self funded and weren't even interested in outside investment.

They dumped in big money, developed a new motor, built a nice new facility, and launched new models. Unfortunately at ridiculous prices (no doubt trying to recoup their investment) and they never got off the ground.

I have come to believe if you want to start  a motorcycle company, calculate how much money you need. Multiply that times 10. Now double that amount. At this point you have about a 50/50 chance of making it more than a few years.

[Moto Fugazzi]

I'll buy you a beer if I'm wrong, but this endeavor dies on the vine within 24 month, more likely 18.

Make that 2 beers. I'm with Chad on this.
Ken