New Ram TRX 1500 $50 K markup

[tommy2cyl]

So, just stumbled across this at 7:44 am on this Sunday morning.  TFL on YouTube latest truck episode on dealer mark up of the new TRX Ram 1500.
$25 to $50 K over sticker.  Some dealers are asking as much as $146,785 for the truck.  A 1500 series pick up truck.  Life is weird.

[tommy2cyl]

Good morning John.  Looks like us Ohio boys are up early.  Just found this amusing as I always do for the the consumer who pays a premium to be first in line as you say. As in all things we purchase,  just depends on how deep your pockets are.  Your money, spend it as you wish.  The value of this for me is I don't feel terribly extravagant now spending an additional $1100 to upgrade to tubeless wheels on the V 85. 

[blu guzz]

good thing it's got a 33 gallon tank. 

[Canuck750]

So Dodge builds a Raptor and stuffs a monster engine in it. Crazy power with a high center of gravity, should see even more pickups flipped over in the ditch in the winter, a pretty common sight around here. Just stupid money for a pickup, same chassis as a basic model with unlimited options driving up the price. I like my cheap old Ranger for hauling lumber and taking junk to the dump.

[guzziart]

The local dealer has a Ram 1500 Rebel w/small diesel for msrp $60k, I like the looks of it but a lot too expensive for me.  I'm not looking forward to replacing our aging Silverado.

[Motormike]

I've never been able to figure out the truck market, especially used trucks.  We have two used car lots in town that are filled with almost new "used" trucks.  2019 and 2020 models, all with less than 10,000 miles.  So do people buy new trucks, drive them without making payments and then have them repoed or just turn them back in?  I remember looking at used  2017 GMC truck in the same year.  It was clean on the outside, very low miles, but the truck bed looked as though it had been used to haul boulders...dented and beat to heck.  So some guy buys a new truck, builds his retaining wall and then turns the truck in?  I just don't get it.

[Rough Edge racing]

  Dodge info says the base price on that truck is $70,000.........Top of the line Diesel pu's are about the same price or a bit more. Does it make sense? Does a 100k car make sense? Do 800 pound bikes make sense? Do 500K houses on an 1/8 acre make sense? But be thankful you can make the choice....

[kballowe]

I gotta show this to my Wife.

It makes that new leftover 1400 Tour look like the bargain of the year !

[Perazzimx14]

I've never been able to figure out the truck market, especially used trucks.  We have two used car lots in town that are filled with almost new "used" trucks.  2019 and 2020 models, all with less than 10,000 miles.  So do people buy new trucks, drive them without making payments and then have them repoed or just turn them back in?  I remember looking at used  2017 GMC truck in the same year.  It was clean on the outside, very low miles, but the truck bed looked as though it had been used to haul boulders...dented and beat to heck.  So some guy buys a new truck, builds his retaining wall and then turns the truck in?  I just don't get it.

If the wife and I didn't travel to pick up several bikes last year in my personal truck it would probably still have the same fuel from 2020 in it. On a good year it gets driven around 4,000 miles. 98% of the miles were going to get bikes. My last truck I bought in 2003 with 26K on the odo. Sold it 14 years later with 80K on the odo.

Normally I keep vehicles for a long time but If I can find a new Tundra to my liking (without ordering) I'm trading a 2017 Tacoma with less than 18K on it.

[AJ Huff]

I briefly considered ordering one. Went with a Power Wagon instead. Still a ridiculous truck that I don't need. But I sure do like it!  ;)

-AJ

[Bulldog9]

Most trucks today have more luxury content than premium luxury cars, and prices are out of control. They are increasingly pleasure and lifestyle/family vehicles. Mine is for the most part, and as my first truck after years of Jeep SUV's.

Prices on these things are out of control, but so are the discounts. It is nothing to get $10K off msrp without trying if buying off the lot, not so much if you order. I have a buddy who lives with his wife in a 5th wheel trailer with quad slide outs. He paid the trailer off last year and decided to upgrade his truck. A loaded F350 quad cab diesel dually. Price was $86K. Crazy, but in his mindset, it is his part of his house.   Today, my son in laws neighbor saw me pulling the sleds out of the bed of my Tundra, and stopped to chat. He just bought a 2021 F250 Diesel. Beautiful truck, panoramic glass roof, loaded, and  a price tag of $82K. My best friend is on his 3rd GMC and loves them. His most recent was a 'promotion to COL" present and is a 2020 Denali Trim with the 6.2, he paid $62K WITH discounts. All nice trucks, but crazy prices.

I looked at and drove every 1500/2500 series truck for over 2 years, didn't want to buy used as I keep cars 10 or 15 years, and still have my 2006 Jeep, gave it to my daughter. 160K miles and going strong. I ended up with a 2017 TRD PRO, and love the truck. MSRP was $45K which seemed reasonable, as the Ford/Chevy/GMC/Dodge equivalents were easily $10-15K more.

I've driven the Raptor, and it is an interesting truck, as I am sure the new Dodge will be, and people will be lined up to buy them.  Power to the guy who has the $$ to buy over MSRP. I'm not one of those guys... I had to choke back not getting a discount on the Tundra, but given that it was already more than $10K less than the comparable trucks from the Big 3, I was OK with getting it at MSRP, as it was a very limited model. I've never seen another Cement TRD PRO in 3 years. That's good though as I would have to pay my wife $50 ;-)  I did get them to throw in heated seats in both rows.

Dodge is making $$ hand over fist with their brilliant Hellcat engine transplants, and I am glad to see a Raptor competitor. Would love to see Toyota up the anti with the next generation. They used to have a factory/dealer installed supercharger setup that put out over 500HP, but dropped it in 2017.

[Rough Edge racing]

Toyota can't touch the full size truck market..They sell about 100k Tundras a year compared to roughly 1.5 million Fords, GM and Dodge..It's got nothing to do with performance, Toyota simply does't offer what the other trucks do....

[LowRyter]

a 700hp, 5000 lb missile with high ground clearance ..... 

Just the thing for a 28 year old working guy making $1500 payments.  You know I'll get out of the way when one of those things is tailgating me.   

[inditx]

It makes no sense and drives up an already inflated market and product.
Good on em if they have the money but what a horrible investment if you ask me.
Me? I bought a new to me 09 Dodge Dakota because I needed a cheap 4x4 pick up.
Oh well, what do I know....
inditx

[GeorgiaGuzzi]

A lot of the used trucks on lots are lease turn ins from rental companies. I worked in the rental business over a decade ago and learned enough about wholesale prices and auction prices to never want to buy a new vehicle. As for the price of new pickups, I just shake my head. I’ll put 15k into my ‘97 dodge 2500 with mechanical 12v Cummins when it’s time rather than buy a new truck. I still use my trucks as trucks. The baby Toyota is a runabout / light duty and the Dodge gets the heavy work. I’d love a new 1500 ram warlock or rebel, but then I look at the price and that urge fades right away! Lol

[steven c]

 I remember back in the 70's a friend bought a base Chevy step side because it was cheap. Things have changed.

[Murray]

Meh Dodge are a bunch of amatures http://web2.wheelz.me/land-rover-defender-works-v8-trophy/ letting the dealers make money. They might be asking 50K over you'd wonder if anyone is paying.

[LongRanger]

It makes no sense and drives up an already inflated market and product.
Good on em if they have the money but what a horrible investment if you ask me.
Me? I bought a new to me 09 Dodge Dakota because I needed a cheap 4x4 pick up.
Oh well, what do I know....
inditx

Investment? Nope, it’s an expense.

[twowheeladdict]

Combine "stupid rich" with low self esteem, and you have the buyers of these trucks.  LOL!

[jrt]

No kidding it is out of hand.  I like trucks- I drive one because I like to be able to haul stuff. 
My favorite was the hand-me-down from my dad-  a 1981 Chevy C10 with a straight six and three on the tree.  It was the base of all base models.  AM radio.  No air conditioning (in Texas!).  It did have a heavy rear suspension because we hauled a lot of hay in it.  One time, it had a colony of fire ants living in it.  That wasn't popular.

[tommy2cyl]

On the other end of the spectrum a Honda Ridgeline RTL-E with a few options like most people would want runs about $46,000.  Equally as weird.

[Ncdan]

If the wife and I didn't travel to pick up several bikes last year in my personal truck it would probably still have the same fuel from 2020 in it. On a good year it gets driven around 4,000 miles. 98% of the miles were going to get bikes. My last truck I bought in 2003 with 26K on the odo. Sold it 14 years later with 80K on the odo.

Normally I keep vehicles for a long time but If I can find a new Tundra to my liking (without ordering) I'm trading a 2017 Tacoma with less than 18K on it.

Sounds like the story of my 2005 Dodge 1500 Thunder Road addition that I bought new in 05. To date it only has 80k and has sat in a temperature controlled basement all its like. The problem is that when we go to sell of trade in won’t bring much more than one with 150k that had been left outside all its like. We may as well just keep them🤔

[Perazzimx14]

No kidding it is out of hand.  I like trucks- I drive one because I like to be able to haul stuff. 
My favorite was the hand-me-down from my dad-  a 1981 Chevy C10 with a straight six and three on the tree.  It was the base of all base models.  AM radio.  No air conditioning (in Texas!).  It did have a heavy rear suspension because we hauled a lot of hay in it.  One time, it had a colony of fire ants living in it.  That wasn't popular.

Wings vent windows in lieu of A/C. Actually would like if trucks still retained these windows.

I Had a 1984 K20 and it was the roughest riding truck I have ever ridden in. You felt it when you ran over a shadow on the road. Mine was a 2 cycle. Every fill-up of gasoline you also added 2 quarts of oil.

[s1120]

Its crazy... it really is. But as was said..  Buy what you want, and spend the money if you want. Not my place to say not to. The whole truck market is crazy. Ive been looking for the last 4-5 years, and even a 5 year old half ton, with 70+k on it is going for 30k+...  new are 50K+ and I just cant see the need for that. Frankly The wife and I figured out we would dig out the old 1974  Powerwagon that ive had in the back for decades, and see what we can do..  Set a 3500 budget and working on getting her on the road. Needs a lot, but parts are cheap. The motor runs fine, and has low miles on it...  but its been sitting forever.. Will it be fancy with leather, power everything, AC, etc?  Nope...  4 speed manual, roll up windows, 3:90 gears, 10-12mpg...  but I can buy a lot of fuel for the 40+K savings... 

[Scout63]

I love my present truck, a 2001 Tundra v6 long bed.  It keeps me humble and will fit a bike with the tailgate up.  A massive engine in a drivearound truck doesn’t make a lot of sense to me, but a diesel heavy duty truck for towing is a thing of beauty.  Compared to luxury SUV prices, the top of the line diesels seem fairly priced.  I would rather drive a four door Duramax or Powerstroke PU than an Escalade.

[twowheeladdict]

I've been looking to replace my wife's '08 2500HD gas truck, and today a 2021 5.3L 1500 has the towing and payload to replace it. 

The new 2500HD 6.6L gas truck has a 17000 tow rating and over 3500 lbs payload. 

Today a 1500 has a 1 ton payload, and a 2500 is closing in on 2 tons.

The 4.0L Nissan Frontier I owned  had the same payload and towing capacity as the 2000 GMC Sierra I owned.

[LowRyter]

Apples and oranges for trucks vs trucks.

Obviously this truck isn't a work truck.  And being a truck, it really isn't a muscle car or sports car.  I suppose it's great fun to have truck that will blow away a Porsche or 'vette for a quarter mile or short distance, so long as the road isn't too long or have curves in it?

Trucks, half ton for around town, a diesel to pull something, a fleet stripper to work.  And whatever this is.

[PeteS]

On the other end of the spectrum a Honda Ridgeline RTL-E with a few options like most people would want runs about $46,000.  Equally as weird.

Ridgelines are for folks who have come to the realization you don’t need a 6000 lb vehicle that gets 10 mpg to go to Home Depot to pick up a tube of caulk. How many people who drive pick ups actually use them to carry stuff you can’t put in any other vehicle.

Pete

[steven c]

 If you pay 70K for a truck most people arn't not going to dump a load of gravel in the back.

[LowRyter]

My neighbor has a Ridgeline that he uses to pull his bass boat and his daily driver (his Mrs has a Highlander).   Seems to work fine for him.  I'm guessing it's the only unit body "truck" on the market?