Author Topic: Piaggio - What the ...?!  (Read 6000 times)

Offline janguzzi

  • Gosling
  • ***
  • Posts: 307
    • My YouTube Channel (Guzzi Content)
  • Location: Germany
Piaggio - What the ...?!
« on: February 03, 2023, 12:59:19 PM »
Did you know that the Piaggio Group is currently forcing forum and website owners and professional stores to remove the word Guzzi from their names?
This is currently happening in Germany. Latest victim HMB Guzzi.
This is done by lawyers hired by the Piaggio Group.
« Last Edit: February 03, 2023, 01:02:55 PM by janguzzi »
Kind Regards
Jan, Schuby (near the Danish Border), Germany
www.janguzzi.de
-1992-2002: 1000S, 2nd Series
-2002-2004: V11 Le Mans "Grigio Titanium"
-2004-2011: V11 Le Mans "Rosso Corsa" & 2008-2011: 950S
-2018-2021: California Vintage
-2011: Griso 8V & 2023: V85 TT "Giallo Mojave"

Online JJ

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 19714
  • Life is meant to ENJOY...not "endure."
  • Location: Village of Oak Creek, Arizona
Re: Piaggio - What the ...?!
« Reply #1 on: February 03, 2023, 01:01:37 PM »
Did you know that the Piaggio Group is currently forcing forum and website owners and professional stores to remove the word Guzzi from their names?
This is currently happening in Germany. Latest victim HMB Guzzi.

OK...what's up with that BUFFOONERY?!? 

Do they want it to say... "MOTO GUZZI" or what?!? :laugh: :grin: :wink:
Life Member: MGNOC L-772, AMA, HOG
'98 V10 Centauro GT *** SOLD *** on 9-22-24
Village of Oak Creek, AZ

Offline guzzisteve

  • Gaggle Hero
  • *****
  • *
  • Posts: 11835
  • "Just Ride It"
Re: Piaggio - What the ...?!
« Reply #2 on: February 03, 2023, 01:28:57 PM »
Next will be the Eagle, and don't have any of this on your business card or you are liable for a lawsuit.
"Pray through Carlo & your bike shall be healed"
Location: Planet Earth

Offline Dirk_S

  • www.dirkshearer.com
  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • Posts: 1724
  • Doodler of doodles
    • www.DirkShearer.com
  • Location: Portland, Maine, U.S.
Re: Piaggio - What the ...?!
« Reply #3 on: February 03, 2023, 01:53:14 PM »
Hopefully this doesn’t grow too much. I PERFECTLY understand the copyright legality…but in many fields, there’s often a threshold that includes gray areas where copyright could be argued, but the company may see it beneficial to continue to allow it.

Example: the case of comic book conventions where scores of artists make commissions and sketches of licensed characters to sell to the public. It’s often expressed that Marvel and DC continue to allow this because it helps their characters stay relevant. In this instance, since the dealer network/dedication is lacking as it is, it might be in the best interest for Piaggio to continue to allow the small number of fans/owners of the brand to help keep the name relevant.
« Last Edit: February 03, 2023, 01:54:33 PM by Dirk_S »
Current: '18 Guzzi V7 III Rough, ‘86 Guzzi V65 Lario, '78 BMW R80/7, 1986 Sputnik sidecar

Previous: '16 Guzzi V7 II Stone, ‘15 Ural Gear Up, '11 Suzuki TU250X, '78 & ‘80 Honda CX500, '77 Kawasaki KZ400 Special

Wildguzzi.com

Re: Piaggio - What the ...?!
« Reply #3 on: February 03, 2023, 01:53:14 PM »

Offline guzzisteve

  • Gaggle Hero
  • *****
  • *
  • Posts: 11835
  • "Just Ride It"
Re: Piaggio - What the ...?!
« Reply #4 on: February 03, 2023, 02:28:35 PM »
How about the folks that are making & selling decals for obsolete models? T shirts!
"Pray through Carlo & your bike shall be healed"
Location: Planet Earth

Offline Frenchfrog

  • Gaggle Mentor
  • ****
  • Posts: 822
Re: Piaggio - What the ...?!
« Reply #5 on: February 03, 2023, 02:40:56 PM »
They tried to go down this route after the buy out if I remember correctly...cannot remember what the outcome was but obviously it was not that significant.

Offline Vagrant

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 2307
  • Location: Gainesville, Ga or Green Valley Az.
Re: Piaggio - What the ...?!
« Reply #6 on: February 03, 2023, 03:13:39 PM »
I've seen this before by Mfgs. Usually they are trying to prevent names like "Steve's Moto Guzzi"
HE IS FREE WHO LIVES AS HE CHOOSES
2016 V7II, 2017 V7-III Blue special, 2022 V85 the fast red one! 2016 650 Versys 2023 V85 Guardian of the Oreo's
L-196, L-197

Offline fotoguzzi

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 19957
  • vee git tooh soon oldt und too late wise -my Dad
Re: Piaggio - What the ...?!
« Reply #7 on: February 03, 2023, 03:21:25 PM »
Stupid. They don’t want free advertising ?
MINNEAPOLIS, MN

Offline actwin

  • New Egg
  • *
  • *
  • Posts: 49
Re: Piaggio - What the ...?!
« Reply #8 on: February 03, 2023, 03:27:11 PM »
Harley did the same thing  once their popularity skyrocketed so they could make money off the name. That's when the Harley bath towels hit the dealer shelves.

Offline Dirk_S

  • www.dirkshearer.com
  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • Posts: 1724
  • Doodler of doodles
    • www.DirkShearer.com
  • Location: Portland, Maine, U.S.
Re: Piaggio - What the ...?!
« Reply #9 on: February 03, 2023, 03:51:25 PM »
Harley did the same thing  once their popularity skyrocketed so they could make money off the name. That's when the Harley bath towels hit the dealer shelves.

Therein I see the difference.

I’m an artist. I make a piece of art. I don’t want that art going onto any merchandise without my consent, because I deserve the profits. It’s my art, after all.

Now… when it comes to building of communities by collecting people around this art who will eventually want to buy my controlled-license merchandise.

Priorities. It’s not like Luap and these other folks are making a killing off this.
Current: '18 Guzzi V7 III Rough, ‘86 Guzzi V65 Lario, '78 BMW R80/7, 1986 Sputnik sidecar

Previous: '16 Guzzi V7 II Stone, ‘15 Ural Gear Up, '11 Suzuki TU250X, '78 & ‘80 Honda CX500, '77 Kawasaki KZ400 Special

Offline Dr. Enzo Toma

  • Gosling
  • ***
  • Posts: 326
  • Location: 'merica
Re: Piaggio - What the ...?!
« Reply #10 on: February 03, 2023, 03:56:17 PM »
Do you have more details on this? Was the issue that HMB Guzzi had not previously stated that they are not associated with Moto Guzzi?

Offline janguzzi

  • Gosling
  • ***
  • Posts: 307
    • My YouTube Channel (Guzzi Content)
  • Location: Germany
Re: Piaggio - What the ...?!
« Reply #11 on: February 03, 2023, 04:20:13 PM »
Do you have more details on this? Was the issue that HMB Guzzi had not previously stated that they are not associated with Moto Guzzi?

It seems that this does not change anything - they have mentioned this:
https://hmb-guzzi.de/About-us
 => in the footer

 The HMB GUZZI owner is in progress now changing the name to HMB-MOTO to avoid trouble with Piaggio lawers. There is a thread from him in the German Guzzi Forum (more than 3600 members).
« Last Edit: February 03, 2023, 04:22:33 PM by janguzzi »
Kind Regards
Jan, Schuby (near the Danish Border), Germany
www.janguzzi.de
-1992-2002: 1000S, 2nd Series
-2002-2004: V11 Le Mans "Grigio Titanium"
-2004-2011: V11 Le Mans "Rosso Corsa" & 2008-2011: 950S
-2018-2021: California Vintage
-2011: Griso 8V & 2023: V85 TT "Giallo Mojave"

Offline Mayor_of_BBQ

  • Instagram: @Mayor_of_BBQ
  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • Posts: 3629
  • 'Ever thus to deadbeats, Lebowski'
  • Location: Asheville, NC
Re: Piaggio - What the ...?!
« Reply #12 on: February 03, 2023, 04:43:55 PM »
Harley did the same thing  once their popularity skyrocketed so they could make money off the name. That's when the Harley bath towels hit the dealer shelves.

good thing Guzzi doesn't have any dealerships lol
Chad (Shadrach) in Asheville NC
1979 LeMans CX-100 (battle axe)
2007 Breva 1100 (Sport 1200 tribute)

Offline Dr. Enzo Toma

  • Gosling
  • ***
  • Posts: 326
  • Location: 'merica
Re: Piaggio - What the ...?!
« Reply #13 on: February 03, 2023, 07:03:19 PM »
The footer text is new, it was not there in November. They likely added it in response to what has been requested by Piaggio lawyers.
https://web.archive.org/web/20221128222651/https://hmb-guzzi.de/

I see it now on guzzi-forum.de , and the mention on GuzziTech forums.

Offline Bulldog9

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 2866
  • Location: United States
Re: Piaggio - What the ...?!
« Reply #14 on: February 03, 2023, 10:51:42 PM »
This is the reason why it's almost impossible to find decent wall art t-shirts etc that say Moto Guzzi.

It's also the reason why no one knows what the hell you're talking about when you say Moto Guzzi....

I'm a huge fan of the open source approach to the market as opposed to the closed.
MGNOC#23231
The Living: 1976 Convert, 2004 Breva 750, 2007 GRiSO, 2008 1200 Sport, 2012 Norge GT, 2016 Stornello #742
The Departed: 2017 MGX, 2014 Norge GT, 
In Stasis: 1978 XS750, XS1100SF

Offline krglorioso

  • Gaggle Hero
  • *****
  • *
  • *
  • Posts: 1535
  • Location: Burnet County, TX
Re: Piaggio - What the ...?!
« Reply #15 on: February 03, 2023, 11:04:17 PM »
Royal Enfield went through nonsense like this with their present "Interceptor 650" models, one of which I own.  50-60 years ago RE had a model called the Interceptor.  When the parent company in UK folded, the name was picked up by Honda for their so-named V-4 models in the 1980s.  Honda apparently copyrighted the model name in the USA, only.

When RE came out with their Interceptor in 2019, Honda's well-oiled USA legal machine pounced on them and enjoined them from calling the model in the USA the "Interceptor 650". So, the hapless RE folks re-badged it the "INT-650".  What an "INT" is escapes me, but apparently Honda was satisfied.

I disliked this nonsensical moniker on my bike's side covers so I sourced a pair of perfectly-copied non-USA "Interceptor 650" decals from Sticker_Dude in Australia.  They fit right over the INT decals and the side covers.  I hope Honda lawyers do not peruse the WGC board.

Ralph
« Last Edit: February 03, 2023, 11:08:25 PM by krglorioso »
Ralph
"You don't stop riding because you got old; you got old because you stopped riding".

2004 Moto Guzzi Breva 750
2017 Honda CB-500F
2021 Royal Enfield Interceptor 650

Offline Shorty

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 3544
  • "I'd rather lube a chain than crab a frame."
  • Location: Oklahoma
Re: Piaggio - What the ...?!
« Reply #16 on: February 03, 2023, 11:15:51 PM »
We can always resort to the Alabama pronunciation: Goooozie. THAT will please the purists.  :evil:

Offline janguzzi

  • Gosling
  • ***
  • Posts: 307
    • My YouTube Channel (Guzzi Content)
  • Location: Germany
Re: Piaggio - What the ...?!
« Reply #17 on: February 04, 2023, 01:22:19 AM »
The footer text is new, it was not there in November. They likely added it in response to what has been requested by Piaggio lawyers.
https://web.archive.org/web/20221128222651/https://hmb-guzzi.de/

I see it now on guzzi-forum.de , and the mention on GuzziTech forums.

Ahh okay, I decided to post this on other forums too (GuzzTech, Grisoghetto and V11Lemans) as a warning but also to make people think ...
is this really my brand anymore?
Kind Regards
Jan, Schuby (near the Danish Border), Germany
www.janguzzi.de
-1992-2002: 1000S, 2nd Series
-2002-2004: V11 Le Mans "Grigio Titanium"
-2004-2011: V11 Le Mans "Rosso Corsa" & 2008-2011: 950S
-2018-2021: California Vintage
-2011: Griso 8V & 2023: V85 TT "Giallo Mojave"

Online kballowe

  • - Kevin the Great -
  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 2850
  • Location: Villa Ridge, Missouri
Re: Piaggio - What the ...?!
« Reply #18 on: February 04, 2023, 06:21:14 AM »
We had "Vespa St Louis" - they sold everything Piaggio, Vespa, Aprilla, Moto Guzzi.  Well, ten years ago.
The St Louis dealer was done very well - It looked sorta like a Honda Powersports store or Harley dealer.

I thought it was the new business model, at the time, but I haven't seen one of these since this one folded.

Offline moto

  • Gaggle Mentor
  • ****
  • *
  • *
  • *
  • Posts: 851
  • Potrebbe andare peggio, potrebbe piovere!
  • Location: Madison, WI
Re: Piaggio - What the ...?!
« Reply #19 on: February 04, 2023, 08:23:30 AM »
I’m pretty sure this is why MG Cycle was MG Cycle from the first, instead of Moto Guzzi Cycle. Right from the beginning, they had a disclaimer of any association with Guzzi on their web page.

Regarding the name Interceptor, we shouldn’t forget that the 850 T was called that name when it was first introduced. Very quickly the “Interceptor” was dropped from the name. I wouldn’t be surprised if Honda was responsible way back then.
850 T-3
Griso 1100 corretto
2023 Royal Enfield Classic 350
Italjet Buccaneer 250 (ex-SSR) -- now sold
credit for 2500+ postings lost in the database meltdown of Feb 9, 2020

Offline twowheeladdict

  • Gaggle Hero
  • *****
  • Posts: 6436
Re: Piaggio - What the ...?!
« Reply #20 on: February 04, 2023, 08:42:00 AM »
We can always resort to the Alabama pronunciation: Goooozie. THAT will please the purists.  :evil:

WTH?
« Last Edit: February 04, 2023, 09:03:22 AM by Ncdan »
2022 Moto Guzzi V85TT Guardia D'onore
2018 V7 III Carbon Dark #0009 of 1921
2018 Road Glide Special
2021 Kawasaki KLX300SM
2017 Suzuki Van Van 200
2015 Yamaha SR400
2009 Harley Davidson Softail Custom

Offline chuck peterson

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • Posts: 5337
  • Location: New Haven CT
Re: Piaggio - What the ...?!
« Reply #21 on: February 04, 2023, 08:58:46 AM »
Yeah, they do that on purpose..let’s the mother ship own and control where when and how Moto Guzzi created content is displayed and used.

Here’s an example. Instead of great tshirts for all models, it’s a T-shirt of a grossly inappropriate naked figure w “Moto Guzzi “ emblazoned across the top…Who is to say whether it’s an appropriate use except the original creator?

What would you being thinking if someone stole and copied the exact specifications of the V100, built them and sold them? It’s exactly the same case for logos artworks and photographs as engine design…

If you create it, you own the right to copy. That “copy right” is only transferable by written agreement.

In this day and age, tho, those rules are generally getting trampled. Every once in awhile the lawyers come out to reign it in

I agree Guzzi friendly shops should be allowed to use such things, but it needs to be specifically outlined by written agreements
"I'd like to thank all my friends who have kept my Guzzi's going, but mostly...TOMB."
150k on Verts
750 Nevada
400f
R5 Yammie
BV250
4x 1976 Moto Demm Smily,, now 5, oops now 6, oops now 7
1980 SP1000 in little bits and pieces

Offline LowRyter

  • Gaggle Hero
  • *****
  • *
  • *
  • Posts: 16741
  • Location: Edmond OK
Re: Piaggio - What the ...?!
« Reply #22 on: February 04, 2023, 10:19:11 AM »
Did you know that the Piaggio Group is currently forcing forum and website owners and professional stores to remove the word Guzzi from their names?
This is currently happening in Germany. Latest victim HMB Guzzi.
This is done by lawyers hired by the Piaggio Group.

I got an e-mail from them today, now "HMB Moto".  What silliness, particularly given corporate's lack of support for legacy bikes.
John L 
When life gets you down remember it's one down and the rest are up.  (1-N-23456)

Offline Antietam Classic Cycle

  • Gaggle Hero
  • *****
  • *
  • Posts: 14424
  • Happily stuck in the past.
    • Antietam Classic Cycle
  • Location: Rohrersville, Maryland
Re: Piaggio - What the ...?!
« Reply #23 on: February 04, 2023, 10:36:32 AM »
I’m pretty sure this is why MG Cycle was MG Cycle from the first, instead of Moto Guzzi Cycle. Right from the beginning, they had a disclaimer of any association with Guzzi on their web page.

Regarding the name Interceptor, we shouldn’t forget that the 850 T was called that name when it was first introduced. Very quickly the “Interceptor” was dropped from the name. I wouldn’t be surprised if Honda was responsible way back then.

IIRC, the "MG" in MG Cycle is from the first letter of Rick's last name and the first letter of Gordon's first name.

Honda had nothing named "Interceptor" until '83, so doubtful that they had anything to do with Guzzi dropping the name. Possibly Royal Enfield instead?
Charlie

Offline testa_di_formaggio

  • Hatchling
  • **
  • Posts: 100
Re: Piaggio - What the ...?!
« Reply #24 on: February 04, 2023, 12:02:43 PM »
IIRC, the "MG" in MG Cycle is from the first letter of Rick's last name and the first letter of Gordon's first name.

https://wildguzzi.com/forum/Smileys/default/bow.gif

That turned out rather creative it would seem.

FWIW, trademark type lawyers told me once upon a long time ago, that the parent company can beef about Moto Guzzi or Guzzi alone being used in a name, website, etc. Moto by itself however, they can't. Moto is not really trademarkable, as it only means "Motorcycle" in Italian. Therefore, Moto Guzzi, Moto Ducati, Moto Laverda, Moto Parilla etc. Possibly the folks in Germany got similar info, therefore that change. Also, was advised that disclaimers of association are worthless in such matters.

At the end of the day, think "Super Bowl" vs "The Big Game". Licensing $$$$$.

Online Tkelly

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • Posts: 1229
Re: Piaggio - What the ...?!
« Reply #25 on: February 04, 2023, 03:16:27 PM »
I recall that MG Cycle had to revise their name after receiving a letter from Moto Guzzi lawyers when they first started the business.

Offline Bulldog9

  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • *
  • Posts: 2866
  • Location: United States
Re: Piaggio - What the ...?!
« Reply #26 on: February 04, 2023, 09:16:16 PM »
Yeah, they do that on purpose..let’s the mother ship own and control where when and how Moto Guzzi created content is displayed and used.

Here’s an example. Instead of great tshirts for all models, it’s a T-shirt of a grossly inappropriate naked figure w “Moto Guzzi “ emblazoned across the top…Who is to say whether it’s an appropriate use except the original creator?

What would you being thinking if someone stole and copied the exact specifications of the V100, built them and sold them? It’s exactly the same case for logos artworks and photographs as engine design…

If you create it, you own the right to copy. That “copy right” is only transferable by written agreement.

In this day and age, tho, those rules are generally getting trampled. Every once in awhile the lawyers come out to reign it in

I agree Guzzi friendly shops should be allowed to use such things, but it needs to be specifically outlined by written agreements

Spent 18 days in Italy. THOUSANDS of Ferrari, Ducati, Maserati T shirts all over the country, from Rome to a podunk T shirt shop on the Amalfi Coast. NOT ONE Guzzi shirt. Why? Guzzi licensing.   To their own demise IMNSHO
MGNOC#23231
The Living: 1976 Convert, 2004 Breva 750, 2007 GRiSO, 2008 1200 Sport, 2012 Norge GT, 2016 Stornello #742
The Departed: 2017 MGX, 2014 Norge GT, 
In Stasis: 1978 XS750, XS1100SF

Offline Dirk_S

  • www.dirkshearer.com
  • Gaggle Hero
  • *****
  • *
  • *
  • *
  • *
  • Posts: 1724
  • Doodler of doodles
    • www.DirkShearer.com
  • Location: Portland, Maine, U.S.
Re: Piaggio - What the ...?!
« Reply #27 on: February 04, 2023, 09:33:18 PM »
Spent 18 days in Italy. THOUSANDS of Ferrari, Ducati, Maserati T shirts all over the country, from Rome to a podunk T shirt shop on the Amalfi Coast. NOT ONE Guzzi shirt. Why? Guzzi licensing.   To their own demise IMNSHO

Do you know for sure it’s licensing that’s the issue there? Seems to me on the surface that folks there (and everywhere more or less) are attracted to the FAAAAASSSSTT Italian brands.

So maybe it’s as much brand marketing as it is licensing.
Current: '18 Guzzi V7 III Rough, ‘86 Guzzi V65 Lario, '78 BMW R80/7, 1986 Sputnik sidecar

Previous: '16 Guzzi V7 II Stone, ‘15 Ural Gear Up, '11 Suzuki TU250X, '78 & ‘80 Honda CX500, '77 Kawasaki KZ400 Special

Offline testa_di_formaggio

  • Hatchling
  • **
  • Posts: 100
Re: Piaggio - What the ...?!
« Reply #28 on: February 05, 2023, 12:45:23 AM »
I recall that MG Cycle had to revise their name after receiving a letter from Moto Guzzi lawyers when they first started the business.

Sorry Tkelly, that never happened.

Offline janguzzi

  • Gosling
  • ***
  • Posts: 307
    • My YouTube Channel (Guzzi Content)
  • Location: Germany
Re: Piaggio - What the ...?!
« Reply #29 on: February 05, 2023, 01:31:33 AM »
One of the administrators of the German Guzzi forum wrote:

Quote
The German language forum that I am involved in got hit too. We got a lawyer involved, and made the point that the forum is not commercial, and that using a trade name for non-commercial purposes is not illegal in Germany. €2.000 later, things have gone quiet, and we are assuming we are back off the radar. Mike at HMB is, however, commercial, but has no official connection to Moto Guzzi. He chose to take the route of least resistance, and change his domain name.

There is another place, run by Martin Hageman, that is specialised in the "small block" Guzzis. Good bloke, good service, and well stocked with parts. His business name is "Guzzi e piu" (Guzzi and more). I noticed today that he seems to be changing his web adresses to "gpiu.de", where it has always been "Guzziepiu.de". Maybe he has been targetted too.

There is a lawyers practice that has been contracted by Piaggio to search out instances of "Guzzi" on the interweb, contact them, and issue "cease and desist" demands. They first contacted the service provider for the above-mentioned forum, and then the chief admin of the forum whose name is on the bottom line of the forum. I gather Mike at HMB was contacted by the same bunch of lawyers.
« Last Edit: February 05, 2023, 01:34:47 AM by janguzzi »
Kind Regards
Jan, Schuby (near the Danish Border), Germany
www.janguzzi.de
-1992-2002: 1000S, 2nd Series
-2002-2004: V11 Le Mans "Grigio Titanium"
-2004-2011: V11 Le Mans "Rosso Corsa" & 2008-2011: 950S
-2018-2021: California Vintage
-2011: Griso 8V & 2023: V85 TT "Giallo Mojave"


NEW WILDGUZZI PRODUCT - Moto Guzzi Door Mat
Receive donation credit with door mat purchase!
Advertise Here
 


NEW WILDGUZZI PRODUCT - Moto Guzzi Door Mat
Receive donation credit with door mat purchase!
Advertise Here